Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners, which are thoughtfully crafted with niacinamide and glycerin. Its products suit acne-prone skin and skin with dark spots best, owing to these gentle formulations. The standout choices for particular concerns include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Through these elements, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, featuring a brand-focused routine that Lovi rates High. The Simple products on this page list no fragrance, and the brand includes key ingredients like niacinamide and glycerin that help manage moisture and oil. Reviewers mention that the line offers lightweight, value-friendly moisturizers.
Is Simple worth it?
Simple is worth it for shoppers seeking budget-friendly skincare, with the Simple products on this page listing no fragrance in their ingredients. Lovi rates Simple-focused routines High for dry skin and oily skin. Reviewers mostly mention that the brand offers lightweight, value-friendly moisturizers and gentle makeup removers.
What are Simple's best products?
Simple's best products for mature skin are in the Kind to Skin Soothing Facial Toner range, which Lovi rates Superior for mature skin. Reviewers often mention that the makeup removers are gentle and friendly to sensitive skin.
Which Simple moisturizer is best for dry skin?
The best Simple moisturizer for dry skin is the Replenishing Rich Moisturiser, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser, which all rate Average for dry skin. Glycerin is a key ingredient across the products that helps maintain skin moisture.
Does Simple cause breakouts?
Simple may cause breakouts or irritations, as reviewers often note this reaction to the products. Lovi rates the brand-focused routines High for acne-prone skin.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these lightweight and value-friendly moisturizers and makeup removers are gentle and friendly for sensitive skin.
What are the key ingredients in Simple products?
The key ingredients in the Simple products on this page are niacinamide and glycerin. Niacinamide helps control skin aging and pigmentation, and glycerin helps with skin hydration.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin in the morning, use the Refreshing Facial Wash, Kind to Skin Soothing Facial Toner, and Replenishing Rich Moisturiser. In the evening, add the Micellar Cleansing Water as a first step before washing and moisturizing again. Lovi rates the Simple-focused routine for dry skin High.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available in United Kingdom stores. Prices range from one pound ninety to nineteen pounds forty-nine, with most items falling between two pounds fifty-six and nineteen pounds forty-eight.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury, which all have dedicated pages on Lovi.
Simple vs BYOMA: which is better?
Simple and BYOMA are both great choices for most skin types, but BYOMA fits dry skin better. Lovi rates the Simple-focused routine High for dry skin, while the BYOMA-focused routine is rated Superior for dry skin.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is good for dry skin, and Lovi rates the Simple-focused routine High for dry skin. The Simple products on this page list no fragrance, and glycerin helps keep skin soft and hydrated.
Which Simple cleanser is best for oily skin?
The Simple cleanser on this page for oily skin is the Refreshing Facial Wash. Lovi rates this cleanser Average for oily skin.
Is Simple good for sensitive skin?
Simple is good for sensitive skin, and Lovi rates sensitive skin fit as High for the Simple brand-focused routine. Reviewers mostly mention that the makeup removers are gentle and sensitive-skin-friendly. Additionally, the Simple products on this page list no fragrance.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as the brand-focused routine for this type rates High on Lovi. The Kind to Skin Soothing Facial Toner also rates High for acne-prone skin, and the Simple products on this page list no fragrance.
Is Simple good for skin with dark spots?
Yes, Simple is good for skin with dark spots because the brand features key ingredients like niacinamide that help even out skin tone. Lovi rates Kind to Skin Soothing Facial Toner High for skin with dark spots. The Simple products on this page list no fragrance.
Is Simple good for mature skin?
Simple is good for mature skin, with Kind to Skin Soothing Facial Toner rated Superior for mature skin. Lovi rates the Simple-focused routine High for mature skin.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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