Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners that thoughtfully incorporate niacinamide and glycerin. Its products suit acne-prone skin and mature skin best, offering a nurturing approach to daily care. For particular concerns, the Kind to Skin Soothing Facial Toner targets acne-prone skin, the Micellar Cleansing Water addresses skin with dark spots, and the Micellar Water caters to mature skin. Working in harmony, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. The Simple products on this page list no fragrance, and key ingredients like glycerin help keep skin hydrated.
Is Simple worth it?
Simple is worth it for shoppers looking for value-friendly and lightweight moisturizers as well as gentle makeup removers, with Lovi rating the brand-focused routines High for dry, oily, sensitive, combination, and acne-prone skin. The Simple products on this page list no fragrance in their ingredients, and key ingredients like glycerin help keep skin hydrated.
What are Simple's best products?
Simple's best products for mature skin are in the Kind to Skin Soothing Facial Toner, which Lovi rates Superior for that skin type. The brand also offers gentle makeup removers like Micellar Cleansing Water, which helps keep sensitive and oily skin clean and soft.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser. Lovi rates the fit for dry skin as Average for all three products. Glycerin helps provide moisture to keep dry skin feeling soft.
Does Simple cause breakouts?
Simple may cause breakouts, as reviewers often mention experiencing breakouts or irritations from using the products. The Simple products on this page are fragrance-free and feature key ingredients like niacinamide and glycerin to help keep skin calm.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. This helps keep the formulas gentle for shoppers looking to avoid scents that may cause irritation.
What are the key ingredients in Simple products?
The key ingredients found across the Simple products on this page are niacinamide and glycerin.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start your morning with the Refreshing Facial Wash, the Kind to Skin Soothing Facial Toner, and the Replenishing Rich Moisturiser. In the evening, use the Micellar Water as a pre-cleanser followed by the Refreshing Facial Wash and the Replenishing Rich Moisturiser. Once a week, add the Micellar Water, Refreshing Facial Wash, and Replenishing Rich Moisturiser into your routine.
Where can I buy Simple, and how much does it cost?
Simple products are available at stores in Italy, with prices ranging from €7.99 to €37.56 and most items falling between €8.67 and €19.99.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury, all of which have dedicated pages on Lovi. For dry, oily, sensitive, combination, or acne-prone skin, Lovi rates BYOMA-focused routines as Superior.
Simple vs BYOMA: which is better?
BYOMA is a better choice for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates BYOMA-focused routines as Superior while Simple-focused routines rate High across those skin types.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Yes, Simple is good for dry skin because Lovi rates the Simple-focused routine High for dry skin. Glycerin helps improve skin hydration and barrier function.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best cleanser on this page for oily skin, where Lovi rates it Average. Reviewers note that the Simple products on this page are value-friendly and gentle.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin, as Lovi rates the Simple products on this page High for sensitive skin. Reviewers often mention that the makeup removers are gentle and safe for sensitive skin, and every product on this page lists no fragrance in its ingredients.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the Simple-focused routine High for this skin type. The Simple products on this page list no fragrance, and key ingredients like niacinamide help manage skin issues.
Is Simple good for skin with dark spots?
Simple is helpful for skin with dark spots because the Simple products on this page contain niacinamide, which helps reduce cutaneous pigmentation. Lovi rates the Kind to Skin Soothing Facial Toner High for skin with dark spots.
Is Simple good for mature skin?
Simple is good for mature skin because the brand offers dedicated routines and products like Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin. Niacinamide helps control signs of skin aging and pigmentation.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
