Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is lovingly chosen for its gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. Its products suit acne-prone skin and oily skin best because of these carefully balanced, skin-loving formulations. For particular concerns, the standout products include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Across the collection, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as the brand features high fit routines for this skin type. Lovi rates the Micellar Cleansing Water High for oily skin.
Is Simple worth it?
Simple is worth it for shoppers wanting value-friendly, lightweight moisturizers and gentle makeup removers that leave skin soft and calm. The Simple products on this page list no fragrance, though reviewers note that some items may occasionally cause breakouts or struggle with heavy makeup. Lovi rates Simple routines High for dry skin.
What are Simple's best products?
Simple's best products are the Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin and High for sensitive, acne-prone, and combination skin, alongside the Micellar Cleansing Water, which receives High ratings for sensitive, oily, and dry skin. Reviewers also frequently praise the brand for its gentle makeup removers and lightweight moisturizers. Every Simple product on this page is free of added fragrance.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, though the Water Boost Hydrating Gel Cream and Hydrating Light Moisturiser are also available options. Lovi rates the fit for all of these moisturizers as Average for dry skin.
Does Simple cause breakouts?
Simple may occasionally cause breakouts or irritations, as reviewers often note this reaction to the products. Lovi rates the brand-focused routine High for acne-prone skin.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these products are gentle and sensitive-skin-friendly.
What are the key ingredients in Simple products?
The key ingredients in Simple products are niacinamide and glycerin. Niacinamide helps control skin aging and pigmentation, while glycerin supports skin hydration.
How do I build a Simple skincare routine?
To build a dry skin routine with Simple, the morning steps include Refreshing Facial Wash for cleansing and Replenishing Rich Moisturiser for hydration. The evening routine starts with Micellar Cleansing Water and Refreshing Facial Wash, followed by Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available at stores in Saudi Arabia. Prices range from SAR 24.99 to SAR 78.18, with most items costing between SAR 28.99 and SAR 68.45.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury, which all have pages on Lovi. Lovi rates the BYOMA-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
Simple vs BYOMA: which is better?
Simple and BYOMA are both great choices for most skin types, but BYOMA tends to work better for dry and sensitive skin. Lovi rates the BYOMA-focused routine Superior for dry and sensitive skin, while the Simple-focused routine is rated High for those skin types.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is a good match for dry skin, and Lovi rates the Simple-focused routine High for dry skin. Glycerin is a key ingredient across the products that helps keep skin hydrated.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the cleanser on this page for oily skin, rating Average.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because the Simple products on this page are fragrance-free and reviewers frequently mention them as gentle and sensitive-skin-friendly. Lovi rates the Simple-focused routine High for sensitive skin.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The Simple products on this page list no fragrance, which helps keep irritation low for sensitive or easily clogged skin.
Is Simple good for skin with dark spots?
Simple may help skin with dark spots because the Simple products on this page include niacinamide, an ingredient that helps reduce cutaneous pigmentation. Lovi rates Kind to Skin Soothing Facial Toner High for skin with dark spots.
Is Simple good for mature skin?
Simple features products with varying fit for mature skin, where Lovi rates the Kind to Skin Soothing Facial Toner Superior for this skin type while other products like the Micellar Cleansing Water rate Average. Glycerin in these formulas helps keep skin soft and hydrated, and the Simple products on this page list no fragrance.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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