🇬🇧United Kingdom

Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are established skincare brands offering distinct approaches to daily care, with the former recognized for serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid, while the latter is beloved for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin. The Korean brand fits dry sensitive skin and sensitive skin best, while the British brand suits acne-prone skin and skin with dark spots owing to its gentle formulations. Both lines utilize niacinamide to decrease hyperpigmentation and improve aging signs, yet they differ as the former brand incorporates salicylic acid to reduce acne lesions and maintain clarity, whereas the latter relies on glycerin to improve hydration and barrier function.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · £90.42 · 91% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Some By Mi vs Simple routines for oily skin

Buy Some By Mi routine · £120.03 · 87% fitBuy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · £126.95 · 88% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for skin texture, acne control, and overall fit across multiple skin types including dry sensitive skin and skin with dark spots, while Simple is better for gentle, value-friendly makeup removers and soothing sensitive skin. Both brands offer fragrance-free products on this page, but Some By Mi provides superior target results for blemish-prone and aging skin.

What is the difference between Some By Mi and Simple?

Some By Mi fits best for sensitive skin, skin with dark spots, and dry sensitive skin with a Superior level, while Simple reaches a High level for those same types. Some By Mi does better on skin texture and smoothing and acne and blemish control, while Simple does better on gentle on sensitive skin, hydration and moisture, and affordability and value.

Some By Mi or Simple for dry skin?

Some By Mi is the better choice for dry skin, as Lovi rates its routine as Superior compared to High for Simple. Niacinamide helps control pigmentation and supports skin aging care.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which cleanser is better?

Some By Mi is better for acne-prone skin and dark spots, where Lovi rates its cleansers up to Superior, whereas Simple cleansers achieve an Average fit. Niacinamide in Some By Mi cleansers also helps reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Some By Mi or Simple?

Simple offers better affordability and value than Some By Mi according to the reviewers on this page.

Which brand is better for skin texture and smoothing, Some By Mi or Simple?

Some By Mi does better than Simple for skin texture and smoothing. The products on this page help improve skin texture with key ingredients like Niacinamide and salicylic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for oily skin?

Both Some By Mi and Simple are well suited for oily skin, with Lovi rating both brands at a High fit level for this skin type.

Some By Mi or Simple: which moisturizer is better?

Some By Mi provides moisturizers that may fit dry skin better, as Lovi rates Some By Mi routines as Superior for dry skin compared to Simple at High. Both brands feature fragrance-free formulas, but Some By Mi includes key ingredients like niacinamide and Centella asiatica to help with hydration and soothing.

Some By Mi or Simple for sensitive skin?

Some By Mi is the better choice for sensitive skin, where Lovi rates it as Superior while Simple is rated High. Reviewers note that Some By Mi offers gentle and lightweight serums and fragrance-free formulas across the products on this page.

Some By Mi or Simple for acne-prone skin?

Some By Mi is the better choice for acne-prone skin because the products on this page achieve a Superior routine fit, whereas Simple achieves an Average fit. Niacinamide helps reduce pigmentation and soothe inflammation associated with breakouts.

The British Journal of Dermatology, 2002

Some By Mi or Simple for skin with dark spots?

For skin with dark spots, Some By Mi achieves a Superior fit level, whereas Simple reaches an Average to High fit level across its products on this page.

Some By Mi or Simple for dry sensitive skin?

Some By Mi is better suited for dry sensitive skin, offering a Superior routine fit compared to Simple's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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