Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners, which are thoughtfully crafted with niacinamide and glycerin. Its products suit acne-prone skin and skin with dark spots best, owing to these gentle formulations. The standout choices for particular concerns include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Through these elements, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Yes, Simple is good for oily skin. Lovi rates the brand-focused routine High for oily skin, and the Simple products on this page list no fragrance in their ingredients.
Is Simple worth it?
Simple offers value-friendly, lightweight moisturisers and gentle makeup removers priced mostly between 11.17 and 15.31 euros, though reviewers note they may struggle with heavy makeup or cause occasional breakouts. Lovi rates the Simple routines High for oily and dry skin.
What are Simple's best products?
Simple's best products for overall skincare are its Kind to Skin Soothing Facial Toner and its Micellar Cleansing Water. Lovi rates the toner High for sensitive skin and acne-prone skin, while the micellar water earns a High fit for both sensitive skin and oily skin. The Simple products on this page list no fragrance in their ingredients.
Which Simple moisturizer is best for dry skin?
The best Simple moisturizer for dry skin on this page is the Replenishing Rich Moisturiser, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser, all rating Average for dry skin. These moisturizers help keep skin soft and include glycerin, which supports lasting moisture.
Does Simple cause breakouts?
Simple products on this page are fragrance-free, but reviewers often note that they can cause breakouts or irritations for some users. The Simple products on this page may help keep skin calm, though individual reactions vary.
Is Simple fragrance-free?
Yes, the Simple products on this page are fragrance-free as every product lists no fragrance in its ingredients. Reviewers often mention that these items are gentle and friendly to sensitive skin.
What are the key ingredients in Simple products?
The key ingredients in Simple products on this page are niacinamide and glycerin. Niacinamide helps reduce skin discoloration and signs of aging, while glycerin helps improve skin moisture and barrier function.
How do I build a Simple skincare routine?
To build a Simple skincare routine for dry skin, start your morning with the Refreshing Facial Wash, follow with a hydrating toner and the Replenishing Rich Moisturiser, and finish with sunscreen. Your evening routine includes using the Micellar Cleansing Water as a pre-cleanser before washing with the facial wash, applying a cleansing toner, serum, and the same moisturizer. Once a week, you can add a nourishing mask into this evening regimen.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available at stores in the Netherlands. Prices range from €7.44 to €15.31, with most items priced between €11.17 and €15.31.
What are good alternatives to Simple?
Good alternatives to Simple with pages on Lovi include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. These similar brands offer options that may suit various skincare needs.
Simple vs BYOMA: which is better?
BYOMA is a better choice for skin routines on Lovi, as Lovi rates BYOMA-focused routines as Superior across dry, oily, sensitive, combination, and acne-prone skin, while Simple-focused routines rate High for those same skin types. The Simple products on this page feature key ingredients like niacinamide and glycerin, which help keep skin smooth and hydrated.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple offers several moisturizers and makeup removers that help keep dry skin comfortable, and Lovi rates the Simple-focused routine High for dry skin. The Simple products on this page list no fragrance, and glycerin helps support skin hydration.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best cleanser on this page for oily skin, with Lovi rating it Average. Simple products on this page list no fragrance in their ingredients.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because Lovi rates the Simple products on this page High for sensitive skin. Reviewers often mention that its makeup removers are gentle and friendly to sensitive skin. The Simple products on this page list no fragrance in their ingredients.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The Simple products on this page list no fragrance in their ingredients, which helps keep breakouts and irritations less likely.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots, as Lovi rates its Kind to Skin Soothing Facial Toner High for this skin type and the brand features niacinamide across its range. Niacinamide helps reduce skin discoloration and supports a clearer, more even tone over time.
Is Simple good for mature skin?
Simple is helpful for mature skin, with Kind to Skin Soothing Facial Toner rated Superior for mature skin by Lovi. The products on this page list no fragrance, and key ingredients like niacinamide and glycerin help keep skin calm and hydrated.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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