🇬🇧United Kingdom

No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for oily skin?

Yes, No7 is good for oily skin because Lovi rates the No7-focused routine High for oily skin. Several products, such as Restore & Renew Serum and Future Renew Damage Reversal Eye Serum, offer High fit levels for oily skin.

Is No7 worth it?

No7 is worth considering for mature, dry, and dark-spotted skin, as Lovi rates the brand-focused routines up to Superior for dry skin. Reviewers often mention deep moisture and line reduction, though some note skin irritation and a lack of visible results.

What are No7's best products?

No7 products rated Superior for mature skin include Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream. The brand's focus routine rates Superior for dry skin.

Which No7 moisturizer is best for dry skin?

The best moisturizer on this page for dry skin is Protect & Perfect Intense Advanced Night Cream, followed by Future Renew Damage Reversal Night Cream. Lovi rates Protect & Perfect Intense Advanced Night Cream High for dry skin.

Is No7 fragrance-free?

Not all of the No7 products on this page are fragrance-free, as 3 of the 13 products do list fragrance. However, the remaining products on the page list no fragrance.

What are the key ingredients in No7 products?

The key ingredients found across No7 products include vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide helps reduce skin pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 skincare routine for dry skin, apply the Hydrating Facial Cleanser followed by the Supple Preparation Unscented Toner in the morning, then finish with Protect & Perfect Intense Advanced Night Cream and Protect & Perfect Intense Advanced Day Cream. In the evening, cleanse with Ultra Hyalon Cleansing Cream and the Hydrating Facial Cleanser, apply Future Renew Damage Reversal Serum, and moisturize with Protect & Perfect Intense Advanced Night Cream. Once a week, add the Vita Essential Mask into this evening routine for extra nourishment.

Where can I buy No7, and how much does it cost?

No7 products are available at stores in the United Kingdom. Prices on this page range from #9.95 to #33.75, with most falling between #16.77 and #23.99.

What are good alternatives to No7?

Good alternatives to No7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi. For dry skin, Lovi rates the BYOMA-focused routine as Superior.

No7 vs BYOMA: which is better?

No7 and BYOMA are comparable for dry skin, as Lovi rates the No7-focused routine Superior and the BYOMA-focused routine Superior for dry skin. For sensitive skin, Lovi rates the No7-focused routine High and the BYOMA-focused routine Superior.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for dry skin?

Yes, No7 is good for dry skin, and Lovi rates the No7-focused routine Superior for dry skin. Products like Future Renew Damage Reversal Serum and Protect & Perfect Intense Advanced Night Cream offer high fit for this skin type, helping to keep skin feeling soft and smooth.

Dermatologic Therapy, 2022

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best No7 sunscreen for sensitive skin, followed by Lift & Luminate Day Cream. Lovi rates the first High and the second Average for sensitive skin.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Reviewers often note skin feel and texture improvements, though skin irritation and adverse reactions are also often mentioned.

Is No7 good for acne-prone skin?

Yes, No7 is generally good for acne-prone skin. Lovi rates the No7-focused routine High for acne-prone skin, and products like Restore & Renew Serum and Future Renew Damage Reversal Eye Serum offer High fit for this skin type.

Is No7 good for skin with dark spots?

Yes, No7 is good for skin with dark spots. Lovi rates Protect & Perfect Intense Advanced Night Cream and Pure Retinol Eye Cream High for skin with dark spots. Niacinamide helps reduce skin pigmentation.

The British Journal of Dermatology, 2002

Is No7 good for mature skin?

Yes, No7 is well-suited for mature skin, as the brand features high fit levels for several products in this category like the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream. Retinol is included in the range, which helps stimulate collagen accumulation in naturally aged skin. Lovi rates the No7-focused routine for mature skin as a strong choice alongside its top skin types.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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