🇬🇧United Kingdom

Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are skincare brands offering diverse formulations built around beneficial ingredients like hyaluronic acid, heartleaf, niacinamide, and glycerin. The Korean brand features moisturizers, toners, serums, and cleansers that suit dry skin and oily acne-prone skin best, while the British brand is beloved for gentle moisturizers, makeup removers, cleansers, and toners well-suited for acne-prone skin and skin with dark spots. Both manufacturers utilize niacinamide to decrease hyperpigmentation, though the former incorporates hyaluronic acid for wrinkle reduction and the latter relies on glycerin to improve barrier function.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

Buy Anua routine · £101.40 · 85% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Anua vs Simple routines for oily skin

Buy Simple routine · £221.50 · 87% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs Simple routines for combination skin

Buy Simple routine · £185.60 · 85% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Simple: which is better?

Both Anua and Simple are great options, as Lovi rates their overall routines equally high across all skin types. Anua does better for brightening and dark spot fading, while Simple performs better for soothing redness and sensitive skin.

What is the difference between Anua and Simple?

Anua is a South Korean skincare brand founded in 2019 that excels in brightening and dark spot fading, whereas Simple is a British brand founded in 1960 that performs better at soothing redness and sensitive skin. Reviewers note that the products on this page for Anua frequently feature brightening serums, while Simple products are often praised as value-friendly moisturizers and sensitive-skin-friendly makeup removers.

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin on the products on this page. Anua features key ingredients like hyaluronic acid, glycerin, and ceramides, which help support skin hydration.

Dermatologic Therapy, 2022

Anua or Simple: which cleanser is better?

Anua offers a wider range of specialized cleansers that target various concerns like acne and dark spots, whereas Simple focuses mainly on gentle, basic cleansing with products like its Refreshing Facial Wash. Reviewers indicate that Anua performs better in cleansing and exfoliation categories compared to Simple.

Which is more affordable, Anua or Simple?

Simple offers more affordable, value-friendly moisturizers on this page compared to Anua. However, neither brand explicitly lists pricing information in its page facts.

Which brand has more fragrance-free products, Anua or Simple?

Both Anua and Simple have an equal number of fragrance-free products, as every product on this page for both brands lists no fragrance in its ingredients.

How do the founding years and countries of origin compare between Anua and Simple?

Anua was founded in 2019 in South Korea, while Simple was founded much earlier in 1960 in the United Kingdom. Both brands are currently owned by larger parent companies, with Anua under The Founders Inc. and Simple owned by Unilever PLC.

Which brand performs better for brightening and dark spot fading according to review themes?

Anua performs better for brightening and dark spot fading.

Anua or Simple for oily skin?

Both Anua and Simple are a great match for oily skin, as Lovi rates both brands as having a High routine fit for this skin type. Review themes indicate that the products on this page for Anua excel in miscellaneous traits and brightening, while Simple is noted for soothing redness and sensitive skin.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin on the products on this page. Anua does better for brightening and dark spot fading, while Simple does better for soothing redness and sensitive skin.

Anua or Simple for acne-prone skin?

Both Anua and Simple have an equal routine fit level for acne-prone skin on Lovi. Anua stands out on this page for offering brightening serums and targeted treatments with ingredients like niacinamide, which helps control pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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