🇬🇧United Kingdom

Beauty of Joseon skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic. Its products suit dry skin and sensitive skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout options including the Ground Rice and Honey Glow Mask for acne-prone skin, the Light On Serum: Centella + Vita C for skin with dark spots, and the Revive Eye Serum for mature skin. Through these formulations, its key ingredients work purposefully as niacinamide improves wrinkles and reduces skin hyperpigmentation, glycerin increases skin hydration and barrier function, and hyaluronic acid lengthens the anti-wrinkle effect of toxins.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

This page covers some of the most popular Beauty of Joseon products; for the whole Beauty of Joseon range, with a fit score for every product, use the Lovi app.

Other Beauty of Joseon products

People Say

★4.6Overall rating based on 163.7k+ reviews

Reviewers most often praise Beauty of Joseon for lightweight hydration, a dewy glass skin finish, and gentle formulas suitable for sensitive skin. The most common complaints are breakouts and clogged pores for acne-prone skin, as well as an insufficient level of moisture for dry skin types.

Highlights

  • Lightweight, fast-absorbing toners Mostly Mentioned
    • “sinks in instantly — Ginseng Essence Water”
    • “absorbs instantly into skin — Green Plum Refreshing Toner”
  • Deep hydration and moisturization Often Mentioned
    • “Saved my dry winter skin — Dynasty Cream”
    • “Leaves the face moisturized, looks like glass skin. — Revive Serum”
    • “eyes look less tired — Revive Eye Serum”
  • Gentle, non-irritating formulas Often Mentioned
    • “no irritation at all — Revive Eye Serum”
    • “Love that the new formula has no scent — Dynasty Cream”
    • “No irritation at all... great for sensitive skin. — Revive Serum”
  • Radiant glow and glass skin effects Sometimes Noted
    • “gives a glass skin look — Glow Serum”
    • “Gives me that chok-chok dewy look — Dynasty Cream”
    • “gives my skin an insane glow — Ground Rice and Honey Glow Mask”
  • Pore and oil control Sometimes Noted
    • “pores look cleaner — Red Bean Refreshing Pore Mask”
    • “pores look smaller — Glow Serum”
    • “balances sebum — Ginseng Essence Water”
  • Unique textures and applications Sometimes Noted
    • “Has a fun stringy, bouncy consistency — Dynasty Cream”
    • “huge tube for eye cream — Revive Eye Serum”
    • “use it on my whole face — Revive Eye Serum”
  • Causes breakouts and acne Often Mentioned
    • “Broke me out in cystic acne — Dynasty Cream”
    • “gave me cystic acne — Ginseng Cleansing Oil”
    • “broke me out within minutes — Ground Rice and Honey Glow Mask”
  • Scent and fragrance issues Sometimes Noted
    • “smells like cooking oil — Ginseng Cleansing Oil”
    • “smells like cheese — Ground Rice and Honey Glow Mask”
    • “smells like dirt — Ginseng Essence Water”
  • Sticky or heavy finishes Sometimes Noted
    • “Leaves a sticky film that doesn't go away — Dynasty Cream”
    • “looked like a greaseball — Relief Sun: Rice + Probiotics”
    • “Might seem sticky... I apply it over a peptide serum. — Revive Serum”

Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, olivekollection.com, reddit.com, and more

Questions and answers

Is Beauty of Joseon good for oily skin?

Yes, Beauty of Joseon is good for oily skin, as Lovi rates the routine High for this skin type. Reviewers often mention that the formulas provide pore and oil control, and the Beauty of Joseon products on this page list no fragrance.

Is Beauty of Joseon worth it?

Beauty of Joseon is worth it for shoppers seeking gentle, hydrating skincare, as Lovi rates the brand-focused routines High for dry, sensitive, oily, combination, and acne-prone skin types. The brand features key ingredients like Niacinamide and Hyaluronic acid, which help reduce dark spots and improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are Beauty of Joseon's best products?

Beauty of Joseon's best products are those that achieve a Superior fit for specific skin needs, such as the Ginseng Essence Water and Ground Rice and Honey Glow Mask for acne-prone and dark spots, and the Light On Serum: Centella + Vita C for oily acne-prone skin. Lovi rates the brand best overall for dry, sensitive, and dry sensitive skin types.

Which Beauty of Joseon moisturizer is best for dry skin?

Dynasty Cream is the best moisturizer for dry skin, and Red Bean Water Gel is another option, as Lovi rates both High for dry skin.

Does Beauty of Joseon cause breakouts?

Yes, Beauty of Joseon may cause breakouts, as shoppers often note that some formulas lead to acne and clogged pores. However, Lovi rates the brand's fit for acne-prone skin as High, with specific products like the Red Bean Water Gel and Green Plum Refreshing Cleanser helping to keep skin calm.

Is Beauty of Joseon fragrance-free?

Yes, the Beauty of Joseon products on this page list no fragrance in their ingredients. Reviewers occasionally mention scent and fragrance issues, but the brand features gentle, non-irritating formulas.

What are the key ingredients in Beauty of Joseon products?

The key ingredients across the Beauty of Joseon products on this page are Niacinamide, Glycerin, Hyaluronic acid, and Ginseng. Niacinamide helps reduce skin discoloration and supports skin aging care, while Hyaluronic acid provides deep hydration to improve overall skin quality.

Antioxidants, 2021The British Journal of Dermatology, 2002

How do I build a Beauty of Joseon skincare routine?

To build a Beauty of Joseon skincare routine for dry skin in the morning, start with the Green Plum Refreshing Cleanser, follow with the Ginseng Essence Water, apply the Revive Serum, and finish with the Relief Sun: Rice + Probiotics. For your evening routine, use the Ginseng Cleansing Oil as a pre-cleanser, followed by the Green Plum Refreshing Cleanser, Glow Serum, and Revive Serum. Lovi rates the Beauty of Joseon-focused routine High for dry skin.

Where can I buy Beauty of Joseon, and how much does it cost?

Beauty of Joseon is available on this page with prices in United Kingdom stores ranging from £4.26 to £27.50, and most items costing between £11.20 and £15.74.

What are good alternatives to Beauty of Joseon?

Similar brands with pages on Lovi are SKIN1004, Anua, Medicube, COSRX, Dr. Althea, and Some By Mi. Lovi rates the SKIN1004-focused routine as Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.

Beauty of Joseon vs SKIN1004: which is better?

SKIN1004 may be better since Lovi rates SKIN1004-focused routines as Superior for dry and sensitive skin, compared to High for Beauty of Joseon. For other skin types, both brands achieve High fit levels.

Who owns Beauty of Joseon, and where is it from?

Beauty of Joseon is a Korean brand founded in 2016, owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Is Beauty of Joseon cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beauty of Joseon as cruelty-free.

Is Beauty of Joseon good for dry skin?

Yes, Beauty of Joseon is well-suited for dry skin, as Lovi rates the brand-focused routine High for dry skin. Reviewers often mention that the products provide deep hydration and moisturization.

Which Beauty of Joseon cleanser is best for oily skin?

Lovi rates Green Plum Refreshing Cleanser High for oily skin. This cleanser helps remove excess oil while keeping the skin feeling soft and clean.

Is Beauty of Joseon good for sensitive skin?

Yes, Beauty of Joseon is a good match for sensitive skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers frequently mention that the formulas are gentle and non-irritating.

Which Beauty of Joseon sunscreen is best for sensitive skin?

Relief Sun: Rice + Probiotics is the best choice, as Lovi rates it High for sensitive skin, while Ginseng Moist Sun Serum rates Average.

Is Beauty of Joseon good for acne-prone skin?

Yes, Beauty of Joseon is good for acne-prone skin because Lovi rates the brand-focused routine High for acne-prone skin. The Beauty of Joseon products on this page help provide gentle and balanced care without heavy finishes.

Is Beauty of Joseon good for skin with dark spots?

Yes, Beauty of Joseon is good for skin with dark spots, as Lovi rates its fit as High for the brand-focused routine on this page. Ingredients like Niacinamide help reduce skin pigmentation and manage dark spots.

The British Journal of Dermatology, 2002

Is Beauty of Joseon good for mature skin?

Yes, Beauty of Joseon is good for mature skin, as Lovi rates the Dynasty Cream and Revive Eye Serum High for mature skin. Niacinamide and hyaluronic acid help support aging skin by improving moisture and smoothing fine lines.

Antioxidants, 2021Dermatologic Therapy, 2022

Research behind Beauty of Joseon's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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