🇬🇧United Kingdom

Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic, suiting dry skin and sensitive skin best. Conversely, Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. While both utilize niacinamide and glycerin to improve hydration, barrier function, and hyperpigmentation, they differ in their specialized offerings, origin, and additional signature ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · £221.50 · 87% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · £185.60 · 85% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both brands are great choices depending on your budget and texture preferences, with Beauty of Joseon offering lightweight formulas and Simple providing budget-friendly and gentle options. Lovi rates the routine fit for both brands as High across most skin types, including dry, sensitive, and oily skin.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple offer products featuring key ingredients like niacinamide and glycerin, but Beauty of Joseon is known for lightweight textures while Simple is noted for gentle and non-irritating formulations and affordable pricing.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for dry skin. Beauty of Joseon is noted for providing deep hydration and moisturization with ingredients like hyaluronic acid, while Simple is valued for its gentle and non-irritating formulation.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

When comparing the cleansers on this page, Beauty of Joseon fits dry, oily, combination, sensitive, and acne-prone skin at a High level, while Simple cleansers generally show an Average or Low fit across these skin types. The products on this page for Beauty of Joseon also feature gentle formulas containing key ingredients like glycerin and niacinamide.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as it offers a more affordable price point and value compared to Beauty of Joseon.

Between Beauty of Joseon and Simple, which brand is better suited for mature skin?

Simple is better suited for mature skin, achieving a High Lovi fit level compared to Beauty of Joseon which reaches an Average level.

Which brand offers better effective makeup removal, Beauty of Joseon or Simple?

Simple offers better effective makeup removal than Beauty of Joseon. Reviewers report that Simple provides effective and hydrating daily makeup removers that are gentle and sensitive-skin-friendly.

Beauty of Joseon or Simple: which brand performs better for lightweight texture?

Beauty of Joseon performs better for lightweight texture, as reviewers note it for lightweight, fast-absorbing toners and lightweight textures. Simple also offers lightweight moisturizers, but Beauty of Joseon stands out more consistently for its lightweight feel across products.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer a High routine fit for oily skin. Reviewers note that Beauty of Joseon provides lightweight textures, while Simple offers a non-drying formula.

Beauty of Joseon or Simple: which moisturizer is better?

Both Beauty of Joseon and Simple offer products on this page that provide deep hydration and moisturization with equal effectiveness, and Lovi rates their overall routines for dry skin as High. Beauty of Joseon features lightweight moisturizers like the Red Bean Water Gel, while Simple is noted for value-friendly options such as the Hydrating Light Moisturiser and Replenishing Rich Moisturiser.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High level on Lovi. Beauty of Joseon stands out for its lightweight texture, while Simple is noted for being a gentle and non-irritating formulation.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin well, with Lovi giving them equal high fit levels. Reviewers note that both brands help with gentle care, but users also report that both may sometimes cause breakouts and acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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