Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners, all expertly formulated with nourishing niacinamide and glycerin. Its products suit oily acne-prone skin and sensitive skin best, offering a comforting routine that respects delicate barriers. For specific concerns, the Kind to Skin Soothing Facial Toner is the standout choice for acne-prone skin, the Micellar Cleansing Water targets dark spots, and the Micellar Water addresses mature skin. As study findings show, the niacinamide inside reduces hyperpigmentation and improves aging signs, while the glycerin significantly improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. The Simple products on this page list no fragrance in their ingredients, and reviewers mostly mention that the moisturizers are lightweight.
Is Simple worth it?
Simple may be worth it for shoppers looking for affordable, gentle care, as Lovi rates the brand-focused routines High for sensitive and oily acne-prone skin. The Simple products on this page contain no fragrance and feature key ingredients like glycerin, which helps keep the skin soft and hydrated.
What are Simple's best products?
Simple's best products are the Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin and High for sensitive, combination, and acne-prone skin, and the Micellar Cleansing Water, which receives a High fit rating across sensitive, oily, and dry skin. The Simple products on this page are fragrance-free and feature key ingredients like niacinamide and glycerin, which help keep the skin smooth and hydrated.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, though Lovi rates it alongside the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser as an Average fit. Glycerin helps these moisturizers keep the skin soft and hydrated.
Does Simple cause breakouts?
Simple may occasionally cause breakouts or irritations, as reviewers often note this reaction to the products. Lovi rates the brand-focused routine High for acne-prone skin.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients, helping keep your skin calm and soft.
What are the key ingredients in Simple products?
The key ingredients in the Simple products on this page are niacinamide and glycerin. Niacinamide helps reduce skin discoloration, while glycerin supports skin hydration.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start your morning with the Refreshing Facial Wash, follow with a hydrating toner, apply the Replenishing Rich Moisturiser, and finish with an SPF. In the evening, use the Micellar Cleansing Water as a pre-cleanse, wash with the Refreshing Facial Wash, apply a serum, and lock in moisture with the Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin.
Where can I buy Simple, and how much does it cost?
Simple products can be bought at stores in Singapore. The prices on the page range from S$15.00 to S$35.70, with most falling between S$18.19 and S$28.79.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury, which all have pages on Lovi. Lovi rates the BYOMA-focused routine Superior for dry skin, sensitive skin, combination skin, and acne-prone skin, and High for oily skin.
Simple vs BYOMA: which is better?
Lovi rates the Simple-focused routine High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, while the BYOMA-focused routine is rated Superior for dry skin, sensitive skin, combination skin, and acne-prone skin, and High for oily skin. Both brands offer affordable care, but BYOMA achieves higher fit levels across most skin types.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple products are a helpful choice for dry skin, as Lovi rates the Simple-focused routine High for dry skin. Glycerin is included in the products to keep the skin feeling soft and moisturized.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best cleanser on this page for oily skin, where Lovi rates it Average. Reviewers mention that the Simple products on this page are gentle and feel lightweight.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because the Simple products on this page are free of fragrance, and Lovi rates the brand-focused routine High for sensitive skin. Niacinamide helps keep the skin calm and supports its natural barrier.
Is Simple good for acne-prone skin?
Yes, Simple is well-suited for acne-prone skin, with the brand's routines rating High for this skin type. The Simple products on this page list no fragrance, and key ingredients like Niacinamide help improve skin tone and clarity.
Is Simple good for skin with dark spots?
Yes, Simple is good for skin with dark spots because the Simple products on this page contain niacinamide. Lovi rates Kind to Skin Soothing Facial Toner High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation.
Is Simple good for mature skin?
Simple features products that work well for mature skin, such as Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin. Glycerin, a key ingredient across the products, helps keep skin hydrated. Niacinamide may also help improve the look of skin aging.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
