Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners, which are thoughtfully crafted with niacinamide and glycerin. Its products suit acne-prone skin and skin with dark spots best, owing to these gentle formulations. The standout choices for particular concerns include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Through these elements, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is a good fit for oily skin, with Lovi rating the brand-focused routine High for oily skin. The Simple products on this page list no fragrance in their ingredients and include glycerin to help hydrate the skin without feeling heavy.
Is Simple worth it?
Simple is worth it for shoppers seeking value-friendly and gentle daily essentials, as the Simple products on this page are fragrance-free and feature key ingredients like glycerin and niacinamide. Lovi rates the Simple-focused routines High for dry, oily, sensitive, combination, and acne-prone skin.
What are Simple's best products?
Simple features the Kind to Skin Soothing Facial Toner as its standout product, rating Superior for mature skin and High for sensitive, dark spot, combination, oily, and acne-prone skin. The Simple products on this page are completely fragrance-free and include key ingredients like niacinamide and glycerin.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, though Lovi rates it as Average for that skin type. The Water Boost Hydrating Gel Cream and Hydrating Light Moisturiser are also available.
Does Simple cause breakouts?
Simple may cause breakouts, as reviewers often mention that the brand can trigger breakouts or irritations. At the same time, the Simple products on this page list no fragrance in their ingredients.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these products are gentle and work well for sensitive skin.
What are the key ingredients in Simple products?
The key ingredients in the Simple products on this page are niacinamide and glycerin. Niacinamide helps reduce dark spots, and glycerin helps keep skin hydrated.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, cleanse with the Refreshing Facial Wash, apply the Replenishing Rich Moisturiser, and use the Micellar Cleansing Water as a pre-cleanser in the evening and weekly routine. Lovi rates the Simple routine High for dry skin. The Simple products on this page list no fragrance in their ingredients.
Where can I buy Simple, and how much does it cost?
Simple products on this page are sold in stores in France. Prices range from €9.92 to €16.97, with most items falling between €9.92 and €14.25.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. Lovi rates BYOMA as Superior for dry, oily, and combination skin, and High for sensitive skin.
Simple vs BYOMA: which is better?
Simple and BYOMA are both well-suited options, though Lovi rates BYOMA-focused routines as Superior for dry, oily, combination, and acne-prone skin, compared to High for Simple-focused routines. For sensitive skin, both brands share a High fit level on Lovi. Every Simple product on this page also lists no fragrance in its ingredients.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is good for dry skin, and Lovi rates the Simple routine High for dry skin. The Simple products on this page list no fragrance in their ingredients, and reviewers mostly mention lightweight, value-friendly moisturizers.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the cleanser on this page for oily skin, with Lovi rating it Average for oily skin. The Simple products on this page list no fragrance in their ingredients.
Is Simple good for sensitive skin?
Simple is well-suited for sensitive skin, and Lovi rates sensitive skin high for the brand-focused routines. The Simple products on this page list no fragrance in their ingredients, helping reduce the risk of irritation.
Is Simple good for acne-prone skin?
Yes, Simple is a good fit for acne-prone skin. Lovi rates the Simple-focused routine High for acne-prone skin, and the Simple products on this page list no fragrance in their ingredients.
Is Simple good for skin with dark spots?
Simple is a good choice for skin with dark spots, as the Simple products on this page include niacinamide to help fade uneven tone. Lovi rates Kind to Skin Soothing Facial Toner High for skin with dark spots. Reviewers often mention that Simple offers gentle, sensitive-skin-friendly makeup removers.
Is Simple good for mature skin?
Simple is a good option for mature skin, with the Simple products on this page containing no fragrance. Lovi rates the Kind to Skin Soothing Facial Toner Superior for mature skin, while the brand-focused routine for sensitive skin fits at a High level.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
