Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Purito is a good fit for oily skin, as Lovi rates the Purito-focused routine High for oily skin. Reviewers often mention that the brand's moisturizers are lightweight and help keep the skin calm.
Is Purito worth it?
Purito is worth it for shoppers seeking gentle skincare, as Lovi rates the Purito-focused routine Superior for dry, sensitive, combination, and acne-prone skin. Reviewers frequently mention that the brand provides lightweight, soothing, and barrier-supporting moisturizers. Furthermore, all the Purito products on this page list no fragrance in their ingredients.
What are Purito's best products?
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts, as the Purito products on this page are fragrance-free and reviewers frequently note that the moisturizers are acne-safe and barrier-supporting. Lovi rates acne-prone skin as Superior for the Purito-focused routine, as well as for the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito fragrance-free?
Yes, every Purito product on this page lists no fragrance in its ingredients, making the range gentle for shoppers seeking scent-free options.
What are the key ingredients in Purito products?
Purito features key ingredients such as niacinamide for brightening, centella asiatica extract for calming, and sodium hyaluronate to help keep skin soft and smooth. The Purito products on this page are also fragrance-free.
How do I build a Purito skincare routine?
To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner, follow with the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil beforehand, apply the Centella Unscented Serum, and moisturize with the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine as Superior for dry skin.
Where can I buy Purito, and how much does it cost?
Purito is available to buy in United Kingdom stores on this page. Prices on the page range from 9.99 pounds to 19.99 pounds, with most items falling between 12.59 pounds and 15.00 pounds.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi.
Purito vs SKIN1004: which is better?
Purito and SKIN1004 both perform strongly, but their fit varies by skin type. Lovi rates the Purito-focused routine as Superior for dry, sensitive, combination, and acne-prone skin, and High for oily skin, matching the top-tier results of SKIN1004.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is well suited for dry skin, with Lovi rating the Purito-focused routine for dry skin as Superior. Reviewers mention that the Purito moisturizers help keep skin soft, though some note they can sometimes feel light on moisture.
Dermatologic Therapy, 2022Indian Journal of Pharmaceutical Sciences, 2016
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best choice among the sunscreens on this page, as Lovi rates it Superior for sensitive skin.
Is Purito good for sensitive skin?
Yes, Purito is well-suited for sensitive skin, as Lovi rates sensitive skin as Superior for the brand-focused routine and several of its individual products. Reviewers frequently mention that the brand's moisturizers help keep skin calm and smooth.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Purito is good for acne-prone skin, as Lovi rates the Purito-focused routine Superior for this skin type. Reviewers mostly mention that the brand's moisturizers are acne-safe and barrier-supporting, helping to keep skin calm.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Yes, Purito is well suited for skin with dark spots, as the Purito products on this page list no fragrance and Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for skin with dark spots. Niacinamide and vitamin C help reduce cutaneous pigmentation.
Is Purito good for mature skin?
Yes, Purito is good for mature skin, with the Purito products on this page offering high to superior fit levels for this skin type. Lovi rates the Centella Unscented Serum, Centella Unscented Toner, and Daily Soft Touch Sunscreen Superior for mature skin.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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