Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is lovingly known for its gentle moisturizers, makeup removers, cleansers, and toners, which thoughtfully feature skin-friendly ingredients like niacinamide and glycerin. Its products suit acne-prone skin and oily acne-prone skin best, as these formulas respect delicate barriers. The standout products for specific concerns include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Within these formulations, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as Lovi rates the brand-focused routines High for this skin type. Reviewers mostly mention that the makeup removers and moisturizers are lightweight and gentle. Additionally, key ingredients like glycerin help keep the skin hydrated without feeling heavy.
Is Simple worth it?
Simple offers value-friendly and lightweight options that reviewers often praise for being gentle and hydrating on the skin, though some users note they can cause breakouts or struggle with heavy makeup. Lovi rates Simple High for acne-prone, oily, and sensitive skin. The Simple products on this page list no fragrance in their ingredients, and key ingredients like glycerin help support skin hydration.
What are Simple's best products?
Simple's best products for tone and texture are the Kind to Skin Soothing Facial Toner, which Lovi rates High for skin with dark spots and sensitive skin, and the Micellar Cleansing Water, which Lovi rates High for sensitive and oily skin. The Simple products on this page list no fragrance in their ingredients.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, with Water Boost Hydrating Gel Cream and Hydrating Light Moisturiser following as other options. Lovi rates all three as Average for dry skin. Glycerin is included across the products to help keep skin soft and supported.
Does Simple cause breakouts?
Simple may cause breakouts, as reviewers often mention that the brand can cause breakouts or irritations.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Glycerin is a key ingredient across the products that helps support skin hydration.
What are the key ingredients in Simple products?
The key ingredients in Simple products include niacinamide and glycerin. Niacinamide helps control skin aging and pigmentation, and glycerin helps keep skin hydrated and supports the moisture barrier.
How do I build a Simple skincare routine?
To build a routine with Simple for dry skin, start your morning with Refreshing Facial Wash, Calming Deep Moisture Toner, and Replenishing Rich Moisturiser. Follow your evening with Micellar Cleansing Water, Refreshing Facial Wash, Propolis + Niacinamide Glow Serum, and Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available in Australian stores, with prices ranging from A$14.99 to A$37.58 and most items falling between A$17.90 and A$35.50.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. These brands also offer skincare options available on Lovi.
Simple vs BYOMA: which is better?
BYOMA is a better choice for skin care routines on Lovi, as Lovi rates BYOMA-focused routines as Superior across dry, oily, sensitive, combination, and acne-prone skin, compared to High for the Simple-focused routines on this page. Reviewers note that Simple products on this page offer lightweight, value-friendly moisturizers and gentle makeup removers, but BYOMA achieves higher overall fit ratings.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is good for dry skin, as Lovi rates the Simple-focused routine High for dry skin. The Simple products on this page list no fragrance, and key ingredients like glycerin help keep skin hydrated.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the cleanser on this page for oily skin, where Lovi rates it Average. The Simple products on this page list no fragrance in their ingredients.
Is Simple good for sensitive skin?
Simple is good for sensitive skin, with Lovi rating sensitive skin fit as High for the brand-focused routine and the Simple products on this page listing no fragrance in their ingredients.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The Simple products on this page list no fragrance in their ingredients, which helps keep the skin calm. Niacinamide is included across the products, which may help manage skin issues.
Is Simple good for skin with dark spots?
Simple is helpful for skin with dark spots because key ingredients like niacinamide help reduce dark spots and even out skin tone. Lovi rates the Kind to Skin Soothing Facial Toner High for skin with dark spots, and every Simple product on this page is free from added fragrance.
Is Simple good for mature skin?
Simple is good for mature skin, with Kind to Skin Soothing Facial Toner rated Superior for mature skin. Lovi rates the Simple routine High for mature skin, and the Simple products on this page list no fragrance.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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