🇬🇧United Kingdom

Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two gentle skincare brands cherished for thoughtful moisturizers, makeup removers, serums, sunscreens, cleansers, and toners. While the Korean brand relies on soothing formulas to suit dry skin and sensitive skin best, the British brand crafts its products with niacinamide and glycerin to suit acne-prone skin and skin with dark spots best. Both offer reliable daily care through standout choices like the Centella Unscented Toner, Kind to Skin Soothing Facial Toner, Daily Soft Touch Sunscreen, Micellar Cleansing Water, Centella Unscented Serum, and Micellar Water. Ultimately, they differ in their foundational ingredients and specific target benefits while maintaining a calm, nourishing approach.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit

Purito vs Simple routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Simple: which is better?

Purito offers a better overall fit for most skin types on this page, achieving a Superior routine fit for dry, sensitive, and mature skin compared to Simple. Reviewers note that Purito delivers better soothing and lightweight benefits, while Simple sometimes leads to breakouts or irritations.

What is the difference between Purito and Simple?

Purito offers a Superior routine fit for dry skin, while Simple offers a High fit. Reviewers note that Purito delivers a lightweight and non-greasy texture, whereas Simple provides an affordable price and value.

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Simple at High. Reviewers note that Purito provides soothing and calming moisturizers, whereas Simple sometimes lacks sufficient hydration.

Purito or Simple: which moisturizer is better?

Purito is better for moisture because its moisturizers are noted for being lightweight, soothing, and calming, whereas Simple moisturizers are sometimes noted for lacking sufficient moisture or hydration. Lovi gives Purito's routine a Superior fit for dry skin, compared to a High fit for Simple.

Which is more affordable, Purito or Simple?

Simple offers better affordability, as reviewers note its affordable price and value across the products on this page.

Where and when were Purito and Simple founded, and who owns them now?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Simple started in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for soothing and calming, Purito or Simple?

Purito performs better for soothing and calming, as reviewers mostly mention its soothing and calming moisturizers and it does better on soothing and calming in the review themes.

Indian Journal of Pharmaceutical Sciences, 2016

What do reviewers say about the makeup removers and moisturizers from Simple?

Reviewers note that Simple offers gentle, sensitive-skin-friendly and effective daily makeup removers alongside lightweight, value-friendly moisturizers. At the same time, reviewers mention that these makeup removers often struggle with heavy makeup, while the moisturizers sometimes lack sufficient hydration or cause breakouts and irritations.

Purito or Simple for oily skin?

For oily skin, both Purito and Simple achieve a High routine fit level on Lovi. Purito relies on lightweight and soothing formulas, while Simple offers effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito is a Superior fit for sensitive skin, whereas Simple is a High fit. Purito features soothing and calming moisturizers and gentle serums, and every product on this page lists no fragrance in its ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Simple. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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