Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is lovingly chosen for its gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. Its products suit acne-prone skin and oily skin best because of these carefully balanced, skin-loving formulations. For particular concerns, the standout products include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Across the collection, niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is well-suited for oily skin because the brand-focused routine rates High for this skin type. Niacinamide, a key ingredient across the products, helps control oil and balance the skin.
Is Simple worth it?
Simple is worth it for shoppers seeking value-friendly and gentle daily products, as Lovi rates the brand-focused routines High for dry, oily, sensitive, combination, and acne-prone skin. The Simple products on this page list no fragrance, and the brand relies on key ingredients like glycerin to help keep skin hydrated. Reviewers mostly mention that these moisturizers and makeup removers are lightweight and gentle, though some note they may cause breakouts or struggle with heavy makeup.
What are Simple's best products?
Simple's best products are the Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin and High for sensitive, dark spots, and combination skin, and the Micellar Cleansing Water, which Lovi rates High for sensitive, oily, and dry skin.
Which Simple moisturizer is best for dry skin?
The best Simple moisturizer for dry skin is the Replenishing Rich Moisturiser, which is followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser. Lovi rates all three options as Average for dry skin. Glycerin is a key ingredient across these products that helps support skin hydration.
Does Simple cause breakouts?
Simple may cause breakouts or irritations for some users, as reviewers often note this reaction. However, the Simple products on this page list no fragrance in their ingredients, which helps keep the formulas gentle for sensitive skin.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these lightweight and value-friendly formulas are gentle and friendly for sensitive skin.
What are the key ingredients in Simple products?
The key ingredients in Simple products are niacinamide and glycerin, which help keep skin smooth and hydrated. Glycerin supports skin hydration and barrier function.
How do I build a Simple skincare routine?
To build a Simple routine, follow a gentle morning, evening, or weekly plan depending on your skin needs, such as using the Refreshing Facial Wash, Kind to Skin Soothing Facial Toner, and Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin. The Simple products on this page list no fragrance in their ingredients.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available on Amazon US. They are priced from $6.24 to $20.00, with most items falling between $6.40 and $19.50.
What are good alternatives to Simple?
Good alternatives to Simple with pages on Lovi include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. These similar brands offer options that may fit various skincare routines and skin types.
Simple vs BYOMA: which is better?
Simple and BYOMA are both great choices for most skin types, but BYOMA may fit dry skin better. Lovi rates the Simple-focused routine High for dry skin, while the BYOMA-focused routine is rated Superior for dry skin. Both brands offer affordable, value-friendly products with key ingredients like niacinamide and glycerin to help keep skin smooth and calm.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is good for dry skin, and Lovi rates the Simple-focused routine High for dry skin. The Simple products on this page list no fragrance in their ingredients and include glycerin, which helps hydrate the skin. Reviewers mostly mention that the moisturizers are lightweight and value-friendly.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the cleanser on this page for oily skin, with Lovi rating it Average for that skin type.
Is Simple good for sensitive skin?
Simple is good for sensitive skin, as the Simple products on this page list no fragrance and feature gentle makeup removers that reviewers frequently mention. Lovi rates the brand-focused routine High for sensitive skin. Niacinamide and glycerin help keep skin calm and soft.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for acne-prone skin. The Simple products on this page list no fragrance in their ingredients, helping calm easily irritated skin.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots, as Lovi rates the Kind to Skin Soothing Facial Toner High for skin with dark spots. The Simple products on this page list no fragrance in their ingredients and include niacinamide, which helps reduce cutaneous pigmentation. Reviewers mostly mention that these are gentle and sensitive-skin-friendly makeup removers.
Is Simple good for mature skin?
Simple is good for mature skin, as Lovi rates Kind to Skin Soothing Facial Toner Superior for it and the brand uses ingredients like niacinamide and glycerin to help keep skin smooth and firm. The Simple products on this page list no fragrance in their ingredients.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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