🇬🇧United Kingdom

SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are popular skincare brands that offer gentle, soothing daily essentials. The Korean brand is known for its toners, moisturizers, sunscreens, and masks featuring pure centella, hyaluronic acid, and niacinamide, which suit sensitive and acne-prone skin best. Meanwhile, the British brand is beloved for its moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin to support acne-prone skin and skin with dark spots. Ultimately, the two differ in their distinct heritage and specific ingredient blends, with the former leaning into centella-focused targeted care and the latter prioritizing classic barrier-supporting staples.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · £52.78 · 86% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

SKIN1004 vs Simple routines for oily skin

Buy Simple routine · £221.50 · 87% fitBuy SKIN1004 routine · £134.28 · 86% fitSee multi-brand routine · 97% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · £90.21 · 86% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple provide an equal High routine fit across all skin types on this page. SKIN1004 stands out for soothing and calming properties as well as lightweight textures, while Simple is noted for being gentle on sensitive skin and offering affordable value.

What is the difference between SKIN1004 and Simple?

SKIN1004 stands out for its soothing and lightweight toners and moisturizers, while Simple is known for its gentle, budget-friendly makeup removers.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for dry skin. SKIN1004 products on this page feature key ingredients like Centella asiatica and hyaluronic acid that help soothe and hydrate dry skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

SKIN1004 or Simple: which cleanser is better?

SKIN1004 offers cleansers with a high fit for various skin types, featuring soothing properties from centella asiatica, while Simple provides budget-friendly options like the Refreshing Facial Wash that tend to have an average fit for many skin types.

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable than SKIN1004, as the products on this page offer affordable value.

Between SKIN1004 and Simple, which brand is better for sensitive skin according to reviewer feedback?

Simple does better for sensitive skin, as reviewer feedback highlights its gentle, sensitive-skin-friendly makeup removers.

How do the founding years and corporate ownership of SKIN1004 and Simple compare?

SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC since 2011.

Which brand's products feature Centella asiatica and Hyaluronic acid as key ingredients?

SKIN1004 features Centella asiatica and Hyaluronic acid as key ingredients across its products. Reviewers note that the brand helps provide soothing and lightweight toners, along with lightweight and soothing moisturizers.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple achieve a High routine fit for oily skin. Reviewers note that SKIN1004 offers lightweight and fast-absorbing textures across the products on this page.

SKIN1004 or Simple: which moisturizer is better?

Both SKIN1004 and Simple offer moisturizers with an equal High Lovi fit level for dry, oily, and sensitive skin types. Reviewers note that Simple provides lightweight, value-friendly moisturizers, while SKIN1004 is known for lightweight and soothing options.

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple achieve a High fit for sensitive skin, though Simple is noted as doing better at being gentle on sensitive skin. SKIN1004 products on this page list no fragrance in their ingredients and help with soothing and calming properties.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple achieve a High routine fit for acne-prone skin, though SKIN1004 is particularly known for soothing and calming properties. SKIN1004 features specific products with Superior fit levels for acne-prone skin, such as the Probio-Cica Bakuchiol Eye Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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