🇬🇧United Kingdom

Anua skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Anua's products on this page cover moisturizers, toners, serums, cleansers, and more, built around hyaluronic acid, heartleaf, and niacinamide. Anua products fit dry skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Niacinamide 10% + TXA 4% Serum highest; for skin with dark spots, the Green Lemon Vita C Blemish Serum; and for mature skin, the Heartleaf 77% Soothing Toner. Its key ingredients: hyaluronic acid lengthens the duration of wrinkle reduction and niacinamide decreases hyperpigmentation and increases skin lightness.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

This page covers some of the most popular Anua products; for the whole Anua range, with a fit score for every product, use the Lovi app.

Anua moisturizers

Anua toners and essences

People Say

★4.5Overall rating based on 56.6k+ reviews

Reviewers most often praise Anua for its ability to deliver glass skin, deep hydration, and effective soothing of redness and irritation. The most common complaints are breakouts and skin irritation.

Highlights

  • Brightening serums Mostly Mentioned
    • “Gives a nice healthy glow — PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Niacinamide 10% + TXA 4% Serum”
    • “fades dark spots — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Improves skin texture with serums Mostly Mentioned
    • “Skin feels super smooth — PEACH 70% NIACINAMIDE SERUM”
    • “pores visibly tightened — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Reduction in texture from acne scarring. — Niacinamide 10% + TXA 4% Serum”
  • Soothing and barrier support in moisturizers Mostly Mentioned
    • “calmed my redness — Heartleaf 70% Intense Calming Cream”
    • “Calms down redness quickly — HEARTLEAF 70 DAILY LOTION”
    • “calm with zero irritation — PDRN Hyaluronic Acid Capsule 100 Serum”
  • Lightweight and fast-absorbing toners Often Mentioned
    • “Absorbs quickly without stickiness — Heartleaf 77% Soothing Toner”
    • “absorbs quickly — Rice 70 Glow Milky Toner”
    • “absorbs instantly — BHA 2% Gentle Exfoliating Toner”
  • Glass skin glow toners Often Mentioned
    • “glass-like glow — Rice 70 Glow Milky Toner”
    • “leaves skin looking flawless with a glowy finish — Peach 77 Niacin Essence Toner”
  • Gentle, non-irritating toners Often Mentioned
    • “didn't sensitize my skin — BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Heartleaf 77% Soothing Toner”
  • Causes breakouts Often Mentioned
    • “Wrecked my skin barrier — Heartleaf Pore Control Cleansing Oil”
    • “Broke me out. — Niacinamide 10% + TXA 4% Serum”
    • “caused closed comedones — Heartleaf Quercetin Pore Deep Cleansing Foam”
  • Sticky or tacky finish Sometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — BHA 2% Gentle Exfoliating Toner”
    • “leaves a tacky finish on my skin — Peach 77 Niacin Essence Toner”

Sources: lovi.care, iherb.com, oliveyoung.com, yesstyle.com, reddit.com, ulta.com, and more

Anua serums and treatments

Other Anua products

Questions and answers

Is Anua good for oily skin?

Yes, Anua rates High for oily skin. The Anua products on this page list no fragrance in their ingredients and the brand offers a routine that helps keep oily skin balanced.

Is Anua worth it?

Anua may be worth it for shoppers seeking gentle, targeted care, as Lovi rates the brand-focused routines High for dry, oily, and sensitive skin types. Every product from the Anua products on this page is formulated without fragrance.

Which Anua cleanser is best for oily skin?

Heartleaf Quercetin Pore Deep Cleansing Foam is best for oily skin, with Heartleaf Succinic Moisture Cleansing Foam also rating High, while Hyaluronic Acid Hydrating Gentle Foaming Cleanser rates Average.

Does Anua cause breakouts?

Yes, Anua causes breakouts as a commonly noted side effect from reviewers on the page. Reviewers frequently mention that some products may lead to unwanted blemishes.

Is Anua fragrance-free?

Yes, the Anua products on this page list no fragrance in their ingredients. This helps shoppers avoid potential irritation.

What are the key ingredients in Anua products?

The key ingredients across the Anua products on this page include hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. These components work together to provide soothing care and support the skin barrier.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Where can I buy Anua, and how much does it cost?

Anua products on this page are available from stores in the United Kingdom. Prices range from £13.00 to £34.80, with most items priced between £17.00 and £22.00.

What are good alternatives to Anua?

Similar brands with pages on Lovi are SKIN1004, Medicube, Beauty of Joseon, COSRX, Dr. Althea, and Some By Mi. Lovi rates SKIN1004 as a Superior fit for dry skin, compared to a High fit for the Anua-focused routine.

Anua vs SKIN1004: which is better?

Lovi rates SKIN1004 as Superior and Anua as High for dry, sensitive, and acne-prone skin. Both brands rate High for oily and combination skin. Shoppers find that Anua helps keep skin calm and hydrated, while SKIN1004 is often preferred for more sensitive routines.

Who owns Anua, and where is it from?

Anua is a Korean brand founded in 2019, owned by The Founders Inc..

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Is Anua cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Anua as cruelty-free.

Is Anua good for dry skin?

Yes, Anua rates High for dry skin overall. The Anua products on this page list no fragrance in their ingredients, and the brand-focused routine for dry skin is rated High by Lovi.

Which Anua sunscreen is best for sensitive skin?

Lovi rates Heartleaf Silky Moisture Sun Cream High for sensitive skin. This sunscreen helps keep sensitive skin calm and protected without added fragrance.

Is Anua good for sensitive skin?

Yes, Anua is well-suited for sensitive skin, and Lovi rates the Anua-focused routines High for sensitive skin. The Anua products on this page list no fragrance in their ingredients, which helps minimize irritation for sensitive skin.

Is Anua good for acne-prone skin?

Yes, Anua is good for acne-prone skin, as Lovi rates the Anua-focused routine High for this skin type. The Anua products on this page list no fragrance in their ingredients, which helps keep the routine gentle for sensitive or reactive skin.

Is Anua good for skin with dark spots?

Yes, Anua is good for skin with dark spots, as Lovi rates many of its brightening serums and toners High for this concern. Reviewers mostly mention that these serums help brighten the skin, and key ingredients like niacinamide are supported by studies to help control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Anua good for mature skin?

Yes, Anua is good for mature skin as Lovi rates the brand-focused routines High for this skin type. Reviewers frequently note that the brightening serums help improve skin texture, while moisturizers offer soothing and barrier support.

Research behind Anua's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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