Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. Its products suit oily skin and acne-prone skin best due to this thoughtful formulation. For specific concerns, the brand offers the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Together, its key ingredients work harmoniously, as niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
Sources: lovi.care, walmart.com, target.com, boots.com, makeupalley.com, skinsafe-products.com, and more
Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as Lovi rates the Simple-focused routine High for oily skin. The Simple products on this page list no fragrance in their ingredients, and reviewers mostly mention that the moisturizers are lightweight and value-friendly.
Is Simple worth it?
Simple is worth it for shoppers seeking budget-friendly moisturizers and gentle makeup removers that leave skin soft and clean. Lovi rates the Simple routines High for dry, oily, sensitive, combination, and acne-prone skin. Glycerin helps provide lasting hydration and barrier support.
What are Simple's best products?
Simple's best product is Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin and High for sensitive skin, skin with dark spots, combination skin, oily acne-prone skin, acne-prone skin, and dry sensitive skin. Reviewers also frequently mention its gentle makeup removers and lightweight, value-friendly moisturizers.
Which Simple moisturizer is best for dry skin?
The best Simple moisturizer for dry skin is the Replenishing Rich Moisturiser, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser, and Lovi rates all three of them as Average for dry skin.
Does Simple cause breakouts?
Simple may cause breakouts, as reviewers often mention that the products can lead to breakouts or irritations. The Simple products on this page feature key ingredients like niacinamide and glycerin to help keep skin calm and smooth.
Is Simple fragrance-free?
Yes, every product among the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these lightweight items are gentle and sensitive-skin-friendly.
What are the key ingredients in Simple products?
The key ingredients in Simple products are niacinamide and glycerin. Niacinamide helps reduce skin pigmentation and controls signs of skin aging, while glycerin supports skin hydration and barrier function.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start your morning with the Refreshing Facial Wash, the Advanced Replenishing Toner, the Replenishing Rich Moisturiser, and sunscreen. In the evening, use the Micellar Cleansing Water first, followed by the Refreshing Facial Wash, Madagascar Centella Poremizing Fresh Ampoule, and the Replenishing Rich Moisturiser. Once a week, add the Rice Probiotics Overnight Mask into your evening steps after your serum.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available at stores in Spain. They cost from €9.87 to €26.26, with most priced between €9.87 and €14.98.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury, all of which have pages on Lovi. Lovi rates the BYOMA-focused routine as Superior for oily, dry, sensitive, combination, and acne-prone skin.
Simple vs BYOMA: which is better?
Simple is outperformed by BYOMA for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Simple-focused routines High for these skin types, while BYOMA-focused routines achieve a Superior fit.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is good for dry skin, and Lovi rates the Simple-focused routine High for dry skin. Glycerin is used across the products and helps keep the skin hydrated. The Simple products on this page list no fragrance in their ingredients.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best cleanser on this page for oily skin, where Lovi rates it Average. The Simple products on this page list no fragrance in their ingredients.
Is Simple good for sensitive skin?
Simple is good for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. The Simple products on this page list no fragrance in their ingredients, which helps keep the skin calm and comfortable.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The Simple products on this page list no fragrance in their ingredients, and Niacinamide helps control skin pigmentation and aging.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots, as Lovi rates the Kind to Skin Soothing Facial Toner High and the Simple products on this page list no fragrance. Niacinamide helps reduce dark spots by supporting even skin tone.
Is Simple good for mature skin?
Yes, Simple is good for mature skin because the Kind to Skin Soothing Facial Toner rates Superior for this skin type. Niacinamide, a key ingredient across the products, helps control signs of skin aging.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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