Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. Its products suit oily skin and acne-prone skin best due to this thoughtful formulation. For specific concerns, the brand offers the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Together, its key ingredients work harmoniously, as niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
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Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, which Lovi rates High for the brand-focused routine. The Simple products on this page list no fragrance in their ingredients.
Is Simple worth it?
Simple is worth it for shoppers looking for value-friendly and gentle everyday items, as the Simple products on this page list no fragrance in their ingredients. Lovi rates the Simple routines High for oily, acne-prone, sensitive, and combination skin, and High for dry skin. Reviewers often mention that the moisturizers are lightweight and the makeup removers are gentle and sensitive-skin-friendly.
What are Simple's best products?
Simple's best products are the Kind to Skin Soothing Facial Toner, which Lovi rates Superior for mature skin and High for sensitive, acne-prone, and combination skin, alongside its value-friendly moisturizers and gentle makeup removers. Every Simple product on this page lists no fragrance in its ingredients.
Which Simple moisturizer is best for dry skin?
The best Simple moisturizer for dry skin is the Replenishing Rich Moisturiser, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser, and Lovi rates all three as Average for dry skin. Reviewers often mention that these moisturizers are lightweight and value-friendly.
Does Simple cause breakouts?
Simple may occasionally cause breakouts or irritations, as reviewers often note this reaction to the products. Lovi rates the brand-focused routine High for acne-prone skin.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these products feel gentle and friendly to sensitive skin.
What are the key ingredients in Simple products?
The key ingredients in the Simple products on this page are niacinamide and glycerin. Niacinamide helps improve skin tone, while glycerin supports skin hydration.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start in the morning with the Refreshing Facial Wash, a hydrating toner, the Replenishing Rich Moisturiser, and an SPF. In the evening, use the Micellar Cleansing Water as a first step, followed by the cleanser, a serum, and the same moisturizer. Once a week, add a nourishing mask into this evening routine.
Where can I buy Simple, and how much does it cost?
Simple products on this page are available in Ireland with prices ranging from 6.04 euros to 15.68 euros, and most items costing between 7.24 euros and 12.99 euros.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. Reviewers and shoppers often compare these brands for similar skincare routines and skin goals.
Simple vs BYOMA: which is better?
Simple and BYOMA are both good choices, depending on your skin type. For dry skin, Lovi rates the Simple routine High and the BYOMA routine Superior. For sensitive skin, Simple is High and BYOMA is Superior. For oily, combination, and acne-prone skin, both brands rate High.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple rates High for dry skin with its brand-focused routines. Glycerin is used across the products to help keep skin soft and supported.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best Simple cleanser for oily skin. Lovi rates the Refreshing Facial Wash as Average for oily skin.
Is Simple good for sensitive skin?
Simple is good for sensitive skin, as Lovi rates sensitive skin High for the Kind to Skin Soothing Facial Toner and High for the Micellar Cleansing Water. The Simple products on this page list no fragrance in their ingredients.
Is Simple good for acne-prone skin?
Simple is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The Simple products on this page list no fragrance in their ingredients, and reviewers often mention that the moisturizers are lightweight.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots, as Lovi rates the Kind to Skin Soothing Facial Toner High for this concern. The products on this page include niacinamide, which helps reduce cutaneous pigmentation.
Is Simple good for mature skin?
Simple is good for mature skin, which the brand fits best along with oily and acne-prone skin. Lovi rates Kind to Skin Soothing Facial Toner as Superior for mature skin, and the Simple products on this page list no fragrance.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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