Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. Its products suit oily skin and acne-prone skin best due to this thoughtful formulation. For specific concerns, the brand offers the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Together, its key ingredients work harmoniously, as niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
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Questions and answers
Is Simple good for oily skin?
Simple is good for oily skin, as the brand-focused routine for oily skin rates High on Lovi. The Simple products on this page list no fragrance in their ingredients, and reviewers often mention that the moisturizers are lightweight and value-friendly.
Is Simple worth it?
Simple is worth it for shoppers seeking value-friendly and lightweight daily moisture or makeup removers. Reviewers note that the brand helps keep skin soft and clean, though it may occasionally cause breakouts or struggle with heavy makeup. Lovi rates the Simple-focused routine High for oily, acne-prone, sensitive, combination, and dry skin.
What are Simple's best products?
Simple's best products for mature skin are in the toner category, where Kind to Skin Soothing Facial Toner is rated as Superior by Lovi. For sensitive, spot-prone, and combination skin types, that same toner earns a High fit level from Lovi.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser. Lovi rates all three options Average for dry skin.
Does Simple cause breakouts?
Simple reviewers often note that the brand causes breakouts or irritations. The Simple products on this page list no fragrance, but shoppers still mention occasional spots.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients. Reviewers often mention that these items are gentle and friendly for sensitive skin.
What are the key ingredients in Simple products?
The key ingredients found across the Simple products on this page are niacinamide and glycerin. Niacinamide helps reduce skin discoloration and supports aging skin, while glycerin helps keep skin moisturized.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start your morning with the Refreshing Facial Wash followed by the Replenishing Rich Moisturiser and a sunscreen. In the evening, use the Micellar Cleansing Water as a pre-cleanser, wash with the Refreshing Facial Wash, and finish with the Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin.
Where can I buy Simple, and how much does it cost?
Simple products are sold in stores in the United Arab Emirates. Prices on this page range from AED 11.84 to AED 40.50, with most items falling between AED 15.95 and AED 24.78.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury as similar brands with pages on Lovi. BYOMA in particular offers routines that Lovi rates Superior for dry and sensitive skin.
Simple vs BYOMA: which is better?
Simple and BYOMA are both great choices, with BYOMA rating slightly higher for dry and sensitive skin while both rate high for oily, acne-prone, and combination skin. Reviewers find Simple offers lightweight, budget-friendly moisturizers alongside gentle makeup removers, though some users mention occasional breakouts or irritation.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple works well for dry skin, and Lovi rates the routine High for dry skin. The Simple products on this page list no fragrance in their ingredients, and glycerin helps keep skin soft and hydrated.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best option among the cleansers on this page for oily skin, with Lovi rating it Average for this skin type.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because the Simple products on this page are free of fragrance. Lovi rates Kind to Skin Soothing Facial Toner High for sensitive skin. Reviewers often mention that the makeup removers are gentle and friendly for sensitive skin.
Is Simple good for acne-prone skin?
Simple is well-suited for acne-prone skin, with Lovi rating the brand-focused routine High for this skin type. The Simple products on this page list no fragrance, which helps keep breakouts and irritations less likely.
Is Simple good for skin with dark spots?
Yes, Simple is good for skin with dark spots, as the Simple products on this page feature niacinamide to help fade discoloration. Lovi rates Kind to Skin Soothing Facial Toner High for skin with dark spots.
Is Simple good for mature skin?
Simple features products that rate Average for mature skin, while the Kind to Skin Soothing Facial Toner rates Superior. The Simple products on this page list no fragrance in their ingredients, and reviewers mention that the moisturizers are lightweight and value-friendly.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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