Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is deeply loved for its gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners, all carefully formulated with niacinamide and glycerin. Its products suit oily skin and mature skin best because of these thoughtful ingredients. The standout choices for particular concerns include the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Through regular use, the key ingredients effectively reduce hyperpigmentation, improve aging signs, boost skin hydration, and strengthen barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
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Questions and answers
Is Simple good for oily skin?
Simple fits oily skin well, as Lovi rates the Simple-focused routine High for oily skin. The Simple products on this page list no fragrance in their ingredients, and reviewers mostly mention its lightweight, value-friendly moisturizers.
Is Simple worth it?
Simple is worth it for shoppers seeking value-friendly and lightweight moisturizers, as well as gentle makeup removers. Lovi rates the Simple-focused routine High for dry, oily, sensitive, combination, and acne-prone skin types. The Simple products on this page list no fragrance in their ingredients.
What are Simple's best products?
Simple's best-rated products depend on the skin type, with Kind to Skin Soothing Facial Toner achieving Superior fit for mature skin and High fit for sensitive skin, combination skin, and acne-prone skin. Reviewers often mention its makeup removers and lightweight moisturizers as gentle and value-friendly. Lovi rates the Simple products on this page as fragrance-free across the entire range.
Which Simple moisturizer is best for dry skin?
The best moisturizer for dry skin among the Simple products on this page is Replenishing Rich Moisturiser, followed by Water Boost Hydrating Gel Cream and Hydrating Light Moisturiser, and Lovi rates all of them Average for dry skin.
Does Simple cause breakouts?
Simple may occasionally cause breakouts or irritations, as reviewers often note this issue among its products. Lovi rates the brand's fit for acne-prone skin as High.
Is Simple fragrance-free?
Yes, the Simple products on this page are fragrance-free. Every product on this page lists no fragrance in its ingredients.
What are the key ingredients in Simple products?
The key ingredients found across the Simple products on this page are niacinamide and glycerin. Niacinamide helps control skin aging and pigmentation, while glycerin supports skin hydration and barrier function.
How do I build a Simple skincare routine?
To build a simple skincare routine for dry skin, morning steps include the Refreshing Facial Wash, Supple Preparation Unscented Toner, Replenishing Rich Moisturiser, and Piedmont Waterfull Mild Sunscreen. The evening routine uses the Micellar Cleansing Water, Refreshing Facial Wash, Madagascar Centella Poremizing Fresh Ampoule, and Replenishing Rich Moisturiser. Once a week, add the Vita Essential Mask to the evening steps.
Where can I buy Simple, and how much does it cost?
Simple products are available at stores in Canada, with prices ranging from CA$11.99 to CA$18.72 and most items falling between CA$11.99 and CA$15.88.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury.
Simple vs BYOMA: which is better?
BYOMA is a better choice for dry and sensitive skin, as Lovi rates the BYOMA-focused routines as Superior for those skin types while Simple-focused routines rate High. For oily, combination, and acne-prone skin, both brands tie with a High fit level on Lovi. Every Simple product on this page also lists no fragrance.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is a good fit for dry skin, with Lovi rating the brand-focused routine High for this skin type. Glycerin, a key ingredient in the products, helps maintain skin moisture and barrier function. The Simple products on this page list no fragrance, making them gentle on dry skin.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the cleanser on this page for oily skin, rating Average.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. The Simple products on this page list no fragrance in their ingredients, and reviewers often mention their gentle makeup removers.
Is Simple good for acne-prone skin?
Simple is a good fit for acne-prone skin, as Lovi rates the brand-focused routines High for this skin type. The Simple products on this page list no fragrance in their ingredients, and reviewers mostly mention that the makeup removers are gentle and friendly to sensitive skin.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots because Lovi rates the Kind to Skin Soothing Facial Toner High for skin with dark spots. The Simple products on this page list no fragrance and feature key ingredients like niacinamide, which helps reduce cutaneous pigmentation.
Is Simple good for mature skin?
Simple fits mature skin well, as the Simple products on this page feature key ingredients like niacinamide and glycerin to help keep skin smooth and hydrated. Lovi rates the Kind to Skin Soothing Facial Toner as Superior for mature skin. Reviewers often mention that the brand offers lightweight, value-friendly moisturizers.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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