Simple skincare
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin. Its products suit oily skin and acne-prone skin best due to this thoughtful formulation. For specific concerns, the brand offers the Kind to Skin Soothing Facial Toner for acne-prone skin, the Micellar Cleansing Water for skin with dark spots, and the Micellar Water for mature skin. Together, its key ingredients work harmoniously, as niacinamide reduces hyperpigmentation and improves aging signs, while glycerin improves skin hydration and barrier function.
The British Journal of Dermatology, 2002
Niacinamide
GlycerinThis page covers some of the most popular Simple products; for the whole Simple range, with a fit score for every product, use the Lovi app.
People Say
★4.4Overall rating based on 8.7k+ reviewsReviewers most often praise Simple for gentle formulas, effective makeup and grime removal, and suitability for sensitive skin. The most common complaints are difficulty removing heavy or waterproof makeup and insufficient hydration for very dry skin.
Highlights
Lightweight, value-friendly moisturizers Mostly Mentioned
- “no artificial perfume — Hydrating Light Moisturiser”
- “sinks in instantly — Water Boost Hydrating Gel Cream”
- “super affordable — Hydrating Light Moisturiser”
Gentle, sensitive-skin-friendly makeup removers Mostly Mentioned
- “Does not cause any form of irritation on the skin which I love. — Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Micellar Water”
- “Love that it has absolutely no scent. — Micellar Water”
Effective and hydrating daily makeup removers Mostly Mentioned
- “Takes off any makeup residue and makes my face feel refreshed. — Micellar Cleansing Water”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Micellar Cleansing Water”
- “No need to rinse... perfect for traveling or lazy nights. — Micellar Cleansing Water”
Causes breakouts or irritations Often Mentioned
- “New bottle ingredients do not match... lower amounts of beneficial ingredients. — Micellar Cleansing Water”
- “I have to use 4-5 cotton pads to get clean. — Micellar Water”
- “Feels slimy on skin — Refreshing Facial Wash”
Struggles with heavy makeup Often Mentioned
- “Did not remove my mascara very well at all. — Micellar Cleansing Water”
- “Won't budge my waterproof mascara. — Micellar Water”
- “Doesn't touch waterproof mascara — Refreshing Facial Wash”
Lacks sufficient hydration or moisture Sometimes Noted
- “not moisturizing enough — Hydrating Light Moisturiser”
- “need to apply multiple layers — Replenishing Rich Moisturiser”
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Questions and answers
Is Simple good for oily skin?
Yes, Simple is good for oily skin because the brand fits oily skin best with its brand-focused routines. Lovi rates oily skin High for the Simple-focused routine. Glycerin helps keep oily skin hydrated without heavy residue.
Is Simple worth it?
Simple is worth it for shoppers wanting lightweight, budget-friendly hydrators and gentle makeup removers that are well suited for oily, acne-prone, and sensitive skin. Lovi rates the Simple-focused routine High for sensitive, oily, and dry skin. The Simple products on this page list no fragrance in their ingredients.
What are Simple's best products?
Simple's best products for sensitive skin and makeup removal are the Micellar Cleansing Water and Kind to Skin Soothing Facial Toner. Lovi rates the Micellar Cleansing Water High for sensitive and oily skin, while the toner rates Superior for mature skin.
Which Simple moisturizer is best for dry skin?
The Replenishing Rich Moisturiser is the best choice among the moisturizers on this page for dry skin, followed by the Water Boost Hydrating Gel Cream and the Hydrating Light Moisturiser. Lovi rates the fit for dry skin as Average for all three of these options. Glycerin helps these formulas provide hydration to the skin.
Does Simple cause breakouts?
Simple may occasionally cause breakouts or irritations, as reviewers often mention this issue. The Simple products on this page help keep formulas gentle by being fragrance-free.
Is Simple fragrance-free?
Yes, every one of the Simple products on this page lists no fragrance in its ingredients.
What are the key ingredients in Simple products?
The key ingredients in Simple products are niacinamide and glycerin. Niacinamide helps control skin aging and pigmentation, while glycerin supports skin hydration.
How do I build a Simple skincare routine?
To build a Simple routine for dry skin, start your morning with Refreshing Facial Wash, Kind to Skin Soothing Facial Toner, and Replenishing Rich Moisturiser. In the evening, use Micellar Cleansing Water followed by Refreshing Facial Wash and Replenishing Rich Moisturiser. Lovi rates the Simple-focused routine High for dry skin.
Where can I buy Simple, and how much does it cost?
Simple products on this page are sold in stores in Germany, with prices ranging from €9.87 to €27.00. Most items cost between €9.87 and €14.98.
What are good alternatives to Simple?
Good alternatives to Simple include BYOMA, The INKEY List, Medik8, Elemis, Pixi, and Charlotte Tilbury. Lovi rates BYOMA Superior for dry and sensitive skin, and High for oily, acne-prone, and combination skin.
Simple vs BYOMA: which is better?
Simple and BYOMA both offer good options, but BYOMA achieves slightly higher ratings for most skin types. Lovi rates the Simple-focused routine High for dry skin, while the BYOMA-focused routine is rated Superior.
Who owns Simple, and where is it from?
Simple is a British brand founded in 1960, owned by Unilever PLC since 2011.
Is Simple cruelty-free?
Yes: PETA lists Simple as cruelty-free.
Is Simple good for dry skin?
Simple is a good choice for dry skin, and Lovi rates the Simple-focused routine High for dry skin. Glycerin helps provide moisture and improve the skin barrier function.
Which Simple cleanser is best for oily skin?
The Refreshing Facial Wash is the best cleanser on this page for oily skin. Lovi rates the fit for oily skin as Average.
Is Simple good for sensitive skin?
Yes, Simple is good for sensitive skin because the brand-focused routine rates High for this skin type and reviewers note the makeup removers are gentle and sensitive-skin-friendly. Lovi rates the Kind to Skin Soothing Facial Toner High for sensitive skin, and the Simple products on this page list no fragrance in their ingredients.
Is Simple good for acne-prone skin?
Yes, Simple is good for acne-prone skin because the brand fits this skin type well with a High level of routine support. Lovi rates Micellar Cleansing Water High and Kind to Skin Soothing Facial Toner High for acne-prone skin, while reviewer feedback mentions the products are gentle.
Is Simple good for skin with dark spots?
Simple is good for skin with dark spots because the Simple products on this page contain niacinamide, which helps fade pigmentation. Lovi rates the Kind to Skin Soothing Facial Toner High for skin with dark spots. Other items on the page rate Average.
Is Simple good for mature skin?
Simple is good for mature skin, especially with the Kind to Skin Soothing Facial Toner which Lovi rates Superior for this skin type. The Simple products on this page list no fragrance, and the brand features key ingredients like niacinamide and glycerin to help support the skin. Glycerin helps maintain hydration and supports the skin barrier function.
Research behind Simple's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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