Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
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Oat-in Calming Gel Cream
AED 40.25
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Mighty Bamboo Panthenol Cream
AED 64.27
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Deep Sea Pure Water Cream
AED 61.19
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Centella Unscented Serum
AED 44.00
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Pure Vitamin C Serum
AED 40.19
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Daily Soft Touch Sunscreen
AED 39.50
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From Green Cleansing Oil
AED 71.00
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Wonder Releaf Centella Eye Cream
AED 36.00
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Centella Unscented Toner
AED 65.00
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Purito is good for oily skin, as Lovi rates the Purito-focused routine High for oily skin. The Purito products on this page list no fragrance in their ingredients, which helps keep oily and sensitive skin calm.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito worth it?
Purito is worth it for shoppers seeking gentle, lightweight skin care, as Lovi rates its core routines Superior for dry and sensitive skin. Reviewers often mention that its moisturizers and serums feel soothing and light, and the Purito products on this page list no fragrance in their ingredients.
What are Purito's best products?
Purito's best products are the Centella Unscented Serum, Centella Unscented Toner, and Daily Soft Touch Sunscreen, which all rate Superior for sensitive skin and skin with dark spots. Lovi rates the Purito-focused routines for dry skin, sensitive skin, and acne-prone skin as Superior. Reviewers note that the brand's soothing moisturizers and gentle serums help keep skin calm and soft.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts because shoppers and reviewers often mention that its moisturizers are acne-safe and gentle. Lovi rates the Purito-focused routine for acne-prone skin Superior.
Is Purito fragrance-free?
Yes, every Purito product on this page lists no fragrance in its ingredients. Shoppers looking to keep their skin calm and smooth can safely choose these items without worrying about added scents.
What are the key ingredients in Purito products?
Purito features centella asiatica extract, niacinamide, and panthenol across its range to help soothe irritation, brighten the skin, and support the skin barrier. The Purito products on this page are also formulated without any added fragrance.
How do I build a Purito skincare routine?
To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner, followed by the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil, the Centella Unscented Serum, and the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine Superior for dry skin.
Where can I buy Purito, and how much does it cost?
Purito products on this page are available in the United Arab Emirates. Prices range from AED 36.00 to AED 71.00, with most items falling between AED 40.19 and AED 64.27.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have pages on Lovi. For dry skin, Lovi rates the SKIN1004-focused routine High.
Purito vs SKIN1004: which is better?
Purito is slightly better for dry skin and acne-prone skin, where Lovi rates the Purito-focused routine Superior compared to the SKIN1004-focused routine's High. Both brands rate equally well as Superior for sensitive skin and combination skin, and as High for oily skin.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is well suited for dry skin, and Lovi rates the Purito-focused routine for dry skin as Superior. The Purito products on this page list no fragrance, and reviewers frequently mention that the moisturizers are lightweight, soothing, and calming.
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best choice, as Lovi rates it Superior for sensitive skin. Every sunscreen from the Purito products on this page lists no fragrance in its ingredients.
Is Purito good for sensitive skin?
Yes, Purito is well suited for sensitive skin, as Lovi rates the Purito-focused routine Superior for this skin type. The Purito products on this page list no fragrance in their ingredients, helping to keep irritation low.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Yes, Purito is good for acne-prone skin because the Purito products on this page are fragrance-free and include soothing ingredients like Centella asiatica. Lovi rates the Purito-focused routine for acne-prone skin as Superior, and reviewers frequently mention its acne-safe and barrier-supporting moisturizers.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Purito is good for skin with dark spots because the brand-focused routine for this concern rates Superior on Lovi, and the Purito products on this page list no fragrance. Ingredients like niacinamide help reduce dark spots and even out skin tone.
Is Purito good for mature skin?
Purito rates Superior for mature skin with the Centella Unscented Serum and the Daily Soft Touch Sunscreen. Reviewers note that the brand's soothing moisturizers and gentle serums help keep skin feeling soft and calm.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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