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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are two distinct skincare lines representing heritage-inspired K-beauty and British minimalist traditions respectively. The Korean brand is known for its nourishing serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry skin and dark spots best. Conversely, the British brand offers gentle moisturizers, makeup removers, cleansers, and toners utilizing niacinamide and glycerin to care primarily for oily and acne-prone skin. While both incorporate essential hydrating and brightening compounds, they differ through specialized formulations tailored to distinct geographical philosophies and targeted skin concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · AED 790.31 · 88% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · AED 644.67 · 85% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Beauty of Joseon offers lightweight textures and formulas featuring niacinamide, which helps reduce pigmentation. Simple provides gentle, value-friendly daily skincare with effective makeup removers. Both brands achieve equal routine fit levels across most skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple both offer products on this page that provide high routine fit for dry, oily, combination, sensitive, and acne-prone skin, but Beauty of Joseon is known for lightweight textures while Simple is noted for gentle and non-irritating formulations as well as an affordable price point.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple fit dry skin at a High level on this page. Beauty of Joseon stands out with products like its Ginseng Essence Water offering a Superior fit for dry skin, while helping deliver deep hydration with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

When comparing cleansers, both Beauty of Joseon and Simple offer gentle options, but Beauty of Joseon stands out with products like the Green Plum Refreshing Cleanser fitting sensitive, oily, and dry skin at a High level, whereas Simple has products like the Refreshing Facial Wash rating lower for dry and dry sensitive skin.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, offering value-friendly moisturizers and an affordable price point compared to Beauty of Joseon.

Beauty of Joseon or Simple: which brand offers better lightweight textures?

Beauty of Joseon offers better lightweight textures compared to Simple. Reviewers mostly mention its products for being lightweight and fast-absorbing.

Beauty of Joseon or Simple: which brand has better makeup removers?

Simple does better with makeup removers because its products are noted as effective, hydrating, and sensitive-skin-friendly daily makeup removers. Lovi rates the makeup removers from Beauty of Joseon and Simple similarly across most skin types, with slight variations like Superior ratings for dry skin on some Beauty of Joseon cleansing products.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple fit oily skin at a High level. Reviewers mention that Beauty of Joseon offers pore and oil control, while Simple provides lightweight, value-friendly moisturizers and gentle makeup removers.

Beauty of Joseon or Simple: which moisturizer is better?

Beauty of Joseon and Simple both offer multiple moisturizers, and the products on this page achieve similar routine fit levels for dry and sensitive skin. For instance, Beauty of Joseon features niacinamide across its line, which may help reduce cutaneous pigmentation, while Simple products rely on glycerin and niacinamide to provide lightweight daily moisture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer an equal routine fit for sensitive skin. Beauty of Joseon stands out for its lightweight texture, while Simple is noted for being more affordable.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin well at a High level. Beauty of Joseon is noted for a lightweight texture, while Simple is praised for being gentle and non-irritating.

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better, as Lovi rates its routine as High compared to Beauty of Joseon's Average level. Both brands include niacinamide across their products, which helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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