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Paula's Choice skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Paula's Choice's products on this page cover serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c. Paula's Choice products fit oily skin and combination skin best. For acne-prone skin, Lovi rates the Skin Balancing Pore-Reducing Toner highest; for skin with dark spots, the 1% Retinol Treatment; and for mature skin, the Skin Perfecting 2% BHA Liquid Exfoliant. Its key ingredients: glycerin significantly increased skin hydration and restored barrier function.

This page covers some of the most popular Paula's Choice products; for the whole Paula's Choice range, with a fit score for every product, use the Lovi app.

Paula's Choice serums and treatments

Other Paula's Choice products

People Say

★4.5Overall rating based on 30.5k+ reviews

Reviewers most often praise Paula's Choice for improved skin texture, lightweight textures, and effective acne and breakout reduction. The most common complaints are skin irritation or dryness and high prices for small quantities.

Highlights

  • Smooth texture and anti-aging serums Sometimes Noted
    • “skin becomes very smooth — 1% Retinol Treatment”
    • “softens lines and wrinkles — 1% Retinol Treatment”
    • “acne scars faded — 10% Azelaic Acid Booster”
  • High price and packaging issues Mostly Mentioned
    • “surprisingly small bottle — Skin-Smoothing Retinol Body Treatment”
    • “tiny tube — 10% Azelaic Acid Booster”
    • “turned orange in weeks — C15 Super Booster”

Sources: lovi.care, amazon.com, sephora.com, paulaschoice.com, paulaschoice.com.au, sephora.sg, and more

Questions and answers

Is Paula's Choice good for oily skin?

Yes, Paula's Choice is well-suited for oily skin. Lovi rates the Paula's Choice-focused routine High for oily skin, and the brand's selection includes several items with a Superior fit for this skin type.

Is Paula's Choice worth it?

Paula's Choice may be worth it for shoppers seeking fragrance-free formulations, as Lovi rates the brand's fit High for dry, oily, sensitive, combination, and acne-prone skin. Reviewers sometimes note smooth texture and anti-aging serums, though high prices and packaging issues are mostly mentioned.

Which Paula's Choice moisturizer is best for dry skin?

The best moisturizer for dry skin is Replenishing Moisturizer, followed by Clinical Ceramide-Enriched Firming Moisturizer and Water-Infusing Electrolyte Moisturizer. Lovi rates the fit for dry skin as High for Replenishing Moisturizer and Average for Clinical Ceramide-Enriched Firming Moisturizer and Water-Infusing Electrolyte Moisturizer.

Does Paula's Choice cause breakouts?

Paula's Choice is unlikely to cause breakouts, as the Paula's Choice products on this page are formulated without fragrance and feature key ingredients like salicylic acid to help keep pores clear. Lovi rates the brand's fit for acne-prone skin as High.

The Journal of Investigative Dermatology, 2013

Is Paula's Choice fragrance-free?

Yes, the Paula's Choice products on this page are fragrance-free as every product lists no fragrance in its ingredients.

What are the key ingredients in Paula's Choice products?

The key ingredients in the Paula's Choice products on this page include hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E. These ingredients help provide antioxidant, anti-aging, and brightening effects while supporting skin barrier health.

Drug Delivery, 2017Carcinogenesis, 2001

How do I build a Paula's Choice skincare routine?

To build a Paula's Choice routine for dry skin in the morning, use the CLEAR Pore Normalizing Cleanser, Skin Recovery Enriched Calming Toner, Replenishing Moisturizer, and Youth-Extending Daily Hydrating Fluid SPF 50. In the evening, repeat the cleanser, toner, and moisturizer, adding the RESIST Super Antioxidant Concentrate Serum after cleansing. Lovi rates the Paula's Choice-focused routine High for dry skin.

Where can I buy Paula's Choice, and how much does it cost?

Paula's Choice products are available for purchase on this page, with prices ranging from AED 60.00 to AED 409.07, and most items costing between AED 176.00 and AED 313.80.

What are good alternatives to Paula's Choice?

Good alternatives to Paula's Choice that also have dedicated pages on Lovi include CeraVe, Cetaphil, Neutrogena, Kiehl's, Dermalogica, and Good Molecules.

Paula's Choice vs CeraVe: which is better?

CeraVe rates slightly better than Paula's Choice across most skin types, with CeraVe-focused routines achieving Superior fit levels for oily, sensitive, combination, and acne-prone skin compared to the High fit levels for Paula's Choice. Lovi rates both brands High for dry skin.

Who owns Paula's Choice, and where is it from?

Paula's Choice is an American brand founded in 1995, owned by Unilever since 2021.

unilever.comtracxn.com

Is Paula's Choice cruelty-free?

Yes: Leaping Bunny lists Paula's Choice as cruelty-free.

Leaping Bunny

Is Paula's Choice good for dry skin?

Yes, Paula's Choice is good for dry skin, and Lovi rates the brand-focused routine High for dry skin. The Paula's Choice products on this page list no fragrance, which helps prevent irritation.

Which Paula's Choice cleanser is best for oily skin?

The CLEAR Pore Normalizing Cleanser is the best choice, as Lovi rates it Superior for oily skin, whereas the CALM Ultra-Gentle Cleanser and Hydrating Gel-To-Cream Cleanser both rate Average.

Is Paula's Choice good for sensitive skin?

Yes, Paula's Choice is generally good for sensitive skin, and Lovi rates the brand-focused routine High for sensitive skin. The Paula's Choice products on this page list no fragrance in their ingredients, which helps lower the risk of irritation.

Which Paula's Choice sunscreen is best for sensitive skin?

Lovi rates Youth-Extending Daily Hydrating Fluid SPF 50 Average for sensitive skin, making it the sunscreen for this skin type on the Paula's Choice page.

Is Paula's Choice good for acne-prone skin?

Yes, Paula's Choice is well-suited for acne-prone skin. Lovi rates the Paula's Choice-focused routine High for acne-prone skin.

Is Paula's Choice good for skin with dark spots?

Yes, Paula's Choice is well-suited for skin with dark spots because several of its targeted treatments contain ingredients that help fade pigmentation. Lovi rates the brand-focused routines High for this concern, and the Paula's Choice products on this page are fragrance-free.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Paula's Choice good for mature skin?

Yes, Paula's Choice is good for mature skin. Lovi rates the Paula's Choice-focused routine High for mature skin, and key products like RESIST Triple Active Total Repair Serum offer Superior fit for mature skin. Retinol helps reduce signs of aging and stimulates collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Paula's Choice's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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