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SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are popular skincare brands that offer gentle solutions for diverse routines. SKIN1004 is a Korean brand known for centella asiatica, hyaluronic acid, and niacinamide in toners, moisturizers, sunscreens, and masks that suit combination skin and oily skin best. Simple is a British brand celebrated for niacinamide and glycerin in moisturizers, makeup removers, cleansers, and toners that fit oily skin and acne-prone skin best. While both incorporate niacinamide, the former emphasizes centella asiatica and hyaluronic acid for balanced hydration, whereas the latter focuses on glycerin for barrier support.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · AED 229.05 · 84% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

SKIN1004 vs Simple routines for oily skin

Buy Simple routine · AED 790.31 · 88% fitBuy SKIN1004 routine · AED 491.20 · 87% fitSee multi-brand routine · 97% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · AED 408.16 · 88% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple are good choices, as they achieve equal fit levels across all skin types on this page. SKIN1004 stands out for its lightweight textures and soothing properties, while Simple offers gentle, affordable, and value-friendly options for sensitive skin.

What is the difference between SKIN1004 and Simple?

SKIN1004 is better for soothing and lightweight textures with key ingredients like Centella asiatica and hyaluronic acid, whereas Simple is more affordable and offers gentle, sensitive-skin-friendly makeup removers with niacinamide and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for dry skin. SKIN1004 relies on key ingredients like hyaluronic acid and panthenol, which helps deliver moisture and support the skin barrier, while Simple offers value-friendly daily care with glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Simple: which cleanser is better?

SKIN1004 has a cleanser with a Superior Lovi fit level for dry sensitive skin, dry skin, and oily acne-prone skin, while Simple products on this page have Average or Low fit levels for cleansers. Both brands list no fragrance across their products.

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable than SKIN1004, as it offers better affordable value according to the review themes on the page.

Between SKIN1004 and Simple, which brand is better for skin with dark spots?

Both SKIN1004 and Simple achieve a high routine fit for skin with dark spots, though reviewers note that SKIN1004 stands out for its soothing and lightweight toners and calming properties. The products on this page from SKIN1004 utilize key ingredients like niacinamide, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand contains fragrance, SKIN1004 or Simple?

Neither SKIN1004 nor Simple contains fragrance, as every product for both brands on this page lists no fragrance in its ingredients.

What are the founding years and countries of origin for SKIN1004 and Simple?

SKIN1004 was founded in South Korea in 2012, while Simple originated in the United Kingdom in 1960.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for oily skin, making them equally suitable options. Reviewers note that SKIN1004 excels with lightweight and fast-absorbing textures, while Simple offers affordable value.

SKIN1004 or Simple: which moisturizer is better?

When comparing moisturizers from both brands, SKIN1004 products on this page achieve a high Lovi fit for dry skin, while Simple products on this page reach an average fit.

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple fit sensitive skin at a High level on the products on this page. SKIN1004 is particularly known for soothing and calming properties, while Simple is noted for being gentle on sensitive skin.

SKIN1004 or Simple for acne-prone skin?

SKIN1004 is a better match for acne-prone skin on this page, as several of its products hold a Superior fit level for this skin type, whereas Simple products mostly reach an Average fit level. SKIN1004 helps soothe blemishes using key ingredients like Centella asiatica and niacinamide, the latter of which may also help control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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