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Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are skincare brands founded in America in 2019 and Britain in 1960, respectively. Good Molecules is known for serums, moisturizers, eye products, and exfoliants featuring glycerin and hyaluronic acid, while Simple is loved for moisturizers, makeup removers, cleansers, and toners incorporating niacinamide and glycerin. The American brand suits sensitive and acne-prone skin best, whereas the British brand suits oily and acne-prone skin best. They differ primarily in their targeted compositions and distinct key ingredient profiles, though both utilize glycerin to improve skin hydration and restore barrier function.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

Buy Good Molecules routine · AED 512.25 · 89% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

Good Molecules vs Simple routines for oily skin

Buy Good Molecules routine · AED 887.58 · 89% fitBuy Simple routine · AED 790.31 · 88% fitSee multi-brand routine · 97% fit

Good Molecules vs Simple routines for combination skin

Buy Good Molecules routine · AED 834.64 · 89% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules is generally better for shoppers seeking affordable and effective serums, as the products on this page provide superior fit levels for sensitive skin, acne-prone skin, and skin with dark spots. Reviewers note that Good Molecules excels in value, gentle formulas, and improving skin texture, whereas Simple is mainly praised for its makeup removers and lightweight daily cleansers.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider range of targeted serums and treatments with superior fit levels for sensitive, acne-prone, and dark-spot skin, while Simple focuses on gentle, value-friendly makeup removers and cleansers. Reviewers highlight Good Molecules for its affordable serums that improve texture, whereas Simple is noted for its gentle makeup removers.

Good Molecules or Simple for dry skin?

Both Good Molecules and Simple achieve a High routine fit for dry skin with the products on this page. However, reviewers note that Good Molecules offers particularly affordable and hydrating moisturizers.

Good Molecules or Simple: which cleanser is better?

Simple does better for effective daily cleansing among the products on this page. Reviewers note that Simple offers effective and hydrating daily makeup removers and gentle, sensitive-skin-friendly makeup removers.

Which is more affordable, Good Molecules or Simple?

Good Molecules is more affordable than Simple, as reviewers mostly mention its affordable and great value serums and moisturizers.

Which brand is better for dry sensitive skin, Good Molecules or Simple?

Good Molecules is superior for dry sensitive skin compared to Simple, which has an average fit level. The products on this page for Good Molecules include options like Sheer Mineral Sunscreen SPF 30 and Lightweight Daily Moisturizer that provide superior hydration and protection for delicate skin.

Good Molecules or Simple for oily skin?

Both Good Molecules and Simple fit oily skin at an equal High level on the products on this page. Reviewers report that Good Molecules offers lightweight and non-greasy textures, while Simple provides effective daily cleansing.

Good Molecules or Simple: which moisturizer is better?

Good Molecules offers superior fit levels for dry skin moisturizers compared to Simple, with options like its Squalane Oil and Lightweight Daily Moisturizer performing well. Additionally, topical hyaluronic acid found in Good Molecules products helps improve overall skin quality and hydration.

Dermatologic Therapy, 2022

Good Molecules or Simple for sensitive skin?

Good Molecules fits sensitive skin better than Simple, as Lovi rates Good Molecules as Superior for sensitive skin while Simple reaches High. Both brands feature fragrance-free products on the page, but Good Molecules is noted by reviewers for offering very gentle serums.

Good Molecules or Simple for acne-prone skin?

Good Molecules is a superior fit for acne-prone skin compared to Simple. Reviewers note that Good Molecules helps improve skin texture and offers lightweight, affordable serums.

Good Molecules or Simple for skin with dark spots?

Good Molecules is a better fit for skin with dark spots, achieving a Superior routine fit compared to Simple's High fit on the products on this page. Reviewers note that Good Molecules fades dark spots and improves skin texture.

Good Molecules or Simple for mature skin?

Good Molecules is a better fit for mature skin, achieving a High fit level for this skin type compared to Simple. Its products on this page feature retinol and vitamin C, which help improve the look of aging skin.

The Journal of Investigative Dermatology, 2000Journal of Cosmetic Dermatology, 2020

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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