🇦🇪United Arab Emirates

BYOMA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Skincare enthusiasts love BYOMA for its thoughtful range of moisturizers, toners, cleansers, serums, and more, which are expertly formulated around nourishing tri-ceramide and squalane. Its products suit sensitive skin and dry sensitive skin best thanks to those gentle, barrier-focused components. For targeted concerns, the standout choices include the Balancing Face Mist for acne-prone skin, the Brightening Toner for skin with dark spots, and the Melting Balm Cleanser for mature skin. Ultimately, the brand relies on science where its tri-ceramide complex improves skin barrier hydration and barrier integrity, while squalane fights oxidative stress and boosts collagen production.

Scientific Reports, 2020

This page covers some of the most popular BYOMA products; for the whole BYOMA range, with a fit score for every product, use the Lovi app.

BYOMA moisturizers

Other BYOMA products

People Say

★4.4Overall rating based on 19.8k+ reviews

Reviewers most often praise BYOMA for skin barrier repair, deep hydration, and soothing sensitive skin. The most common complaints are breakouts and faulty packaging.

Highlights

  • Moisturizers that strengthen the skin barrier Mostly Mentioned
    • “helped heal my barrier — Hydrating Serum”
    • “repairs skin barrier in just a few days — Barrier Repair Treatment”
    • “saved my skin barrier — Hydrating Recovery Oil”
  • Lightweight and fast-absorbing moisturizers Mostly Mentioned
    • “Absorbs instantly — Moisturizing Gel-Cream”
    • “absorbs beautifully — Hydrating Recovery Oil”
    • “sinks in immediately — Hydrating Serum”
  • Instantly hydrating moisturizers Mostly Mentioned
    • “Skin feels soft — Moisturizing Rich Cream”
    • “skin felt plumper and softer immediately — Barrier Repair Treatment”
    • “skin looks dewy — Hydrating Serum”
  • Hydrating and non-stripping cleansers Mostly Mentioned
    • “doesn't strip skin — Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — Milky Moisture Cleanser”
  • Deeply hydrating toners Mostly Mentioned
    • “skin feels so hydrated — Hydrating Milky Toner”
    • “feels refreshing on the skin — Balancing Face Mist”
  • Gentle and fragrance-free moisturizers Often Mentioned
    • “no irritation at all — Sensitive Retinol Oil”
    • “no irritation on sensitive skin — Hydrating Serum”
    • “No scent — Moisturizing Gel-Cream”
  • Packaging flaws and issues Sometimes Noted
    • “Opening is huge — Brightening Toner”
    • “bottle leaked everywhere — Hydrating Recovery Oil”
    • “bulky container — Melting Balm Cleanser”
  • Breakouts and acne Sometimes Noted
    • “caused cystic acne — Hydrating Milky Toner”
    • “broke me out — Creamy Jelly Cleanser”
    • “clogged my pores — Milky Oil Cleanser”
  • Pump functionality and design issues Sometimes Noted
    • “Pump stopped working — Moisturizing Rich Cream”
    • “pump stopped working — Creamy Jelly Cleanser”
    • “pump doesn't dispense very much — Milky Moisture Cleanser”
  • Unpleasant scent Sometimes Noted
    • “smells like erasers — Melting Balm Cleanser”
    • “has a weird chemically smell — Milky Moisture Cleanser”
    • “smell is annoying — Milky Oil Cleanser”

Sources: lovi.care, target.com, boots.com, cultbeauty.co.uk, ulta.com, reddit.com, and more

Questions and answers

Is BYOMA good for oily skin?

Yes, BYOMA is good for oily skin. Lovi rates the BYOMA routine High for oily skin, and the brand offers lightweight moisturizers and cleansers that help keep skin balanced.

Is BYOMA worth it?

Yes, BYOMA is worth it for many shoppers, as Lovi rates the brand-focused routines Superior for sensitive and dry skin and High for oily, combination, and acne-prone skin. Reviewers frequently mention that the moisturisers help strengthen the skin barrier and feel lightweight and fast-absorbing.

What are BYOMA's best products?

BYOMA products with the highest fit levels across most skin types include the Hydrating Serum, Brightening Serum, Balancing Face Mist, Clarifying Serum, and Moisturizing Rich Cream. Lovi rates the brand best overall for dry skin, sensitive skin, and dry sensitive skin.

Which BYOMA moisturizer is best for dry skin?

The best BYOMA moisturizer for dry skin is the Moisturizing Rich Cream, which Lovi rates Superior. Other great options with a Superior fit are the Hydrating Serum and Hydrating Recovery Oil.

Does BYOMA cause breakouts?

Breakouts and acne are sometimes noted by reviewers of the brand. However, Lovi rates the BYOMA-focused routine High for acne-prone skin.

Is BYOMA fragrance-free?

Most of the BYOMA products on this page are fragrance-free, as 16 out of 17 items list no fragrance. The only product containing fragrance on the page is the Smoothing Body Serum.

What are the key ingredients in BYOMA products?

The key ingredients in BYOMA products are ceramide, tri-ceramide complex, squalane, and glycerin. Lovi notes that these ingredients help support skin hydration and barrier health across the range.

How do I build a BYOMA skincare routine?

To build a BYOMA skincare routine for dry skin in the morning, start with the Milky Moisture Cleanser, follow with the Balancing Face Mist, and finish with the Moisturizing Rich Cream and an SPF. In the evening, use the Melting Balm Cleanser first, then the Milky Moisture Cleanser, Brightening Toner, Clarifying Serum, and Moisturizing Rich Cream. Once a week, add the Melting Balm Cleanser, Milky Moisture Cleanser, Cica Mild Powder Wash, Watermide Essential Mask, Clarifying Serum, and Moisturizing Rich Cream.

Where can I buy BYOMA, and how much does it cost?

You can buy BYOMA at stores in the United Arab Emirates. The prices on the page range from AED 52.99 to AED 93.25, with most falling between AED 64.29 and AED 78.00.

What are good alternatives to BYOMA?

Good alternatives to BYOMA include The INKEY List, Medik8, Simple, Elemis, Pixi, and Charlotte Tilbury, which all have dedicated pages on Lovi. These brands offer various skincare products and routines that may suit similar skin needs.

BYOMA vs The INKEY List: which is better?

Lovi rates BYOMA as Superior for dry skin and sensitive skin, and High for oily, combination, and acne-prone skin, compared to The INKEY List which rates High for dry and combination skin and Superior for sensitive skin. Reviewers often mention that the BYOMA products on this page are gentle and fragrance-free moisturizers that strengthen the skin barrier.

Who owns BYOMA, and where is it from?

BYOMA is a British brand founded in 2022, owned by Bansk Group since 2025.

cosmeticsbusiness.com

Is BYOMA cruelty-free?

Yes: PETA lists BYOMA as cruelty-free.

PETA

Is BYOMA good for dry skin?

Yes, BYOMA is a great choice for dry skin, as Lovi rates the BYOMA-focused routine Superior for this skin type. Reviewers often mention that the brand provides instantly hydrating and lightweight moisturizers that help strengthen the skin barrier.

Which BYOMA cleanser is best for oily skin?

The BYOMA cleanser best for oily skin is the Creamy Jelly Cleanser, followed by the Milky Moisture Cleanser. Lovi rates both cleansers as Average for oily skin.

Is BYOMA good for sensitive skin?

Yes, BYOMA is good for sensitive skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers are gentle and free of fragrance, while 16 of 17 BYOMA products on this page list no fragrance.

Is BYOMA good for acne-prone skin?

Yes, BYOMA is good for acne-prone skin. Lovi rates the BYOMA-focused routine High for acne-prone skin.

Is BYOMA good for skin with dark spots?

Yes, BYOMA works well for skin with dark spots. Lovi rates the Brightening Serum High for skin with dark spots, and niacinamide helps reduce unwanted pigmentation.

The British Journal of Dermatology, 2002

Is BYOMA good for mature skin?

Yes, BYOMA is good for mature skin. Lovi rates the BYOMA-focused routine High for mature skin.

Research behind BYOMA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play