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facefacts skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

Facefacts is loved for its nourishing cleansers and targeted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the Hydrating Gentle Cleanser. Its key ingredients maintain the natural moisture balance.

This page covers some of the most popular facefacts products; for the whole facefacts range, with a fit score for every product, use the Lovi app.

facefacts cleansers

Questions and answers

Is facefacts worth it?

Yes, facefacts is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the facefacts products on this page list no fragrance in their ingredients.

What are facefacts's best products?

Facefacts's best products are the facefacts-focused routines, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which facefacts cleanser is best for oily skin?

The Hydrating Gentle Cleanser is the cleanser for oily skin on this page, though Lovi rates its fit for oily skin as Low. The facefacts products on this page list no fragrance in their ingredients.

Does facefacts cause breakouts?

Facefacts is unlikely to cause breakouts, as the facefacts products on this page are fragrance-free and the Hydrating Gentle Cleanser rates High for acne-prone skin. Lovi rates the facefacts-focused routine Superior for acne-prone skin.

Is facefacts fragrance-free?

Yes, every product from the facefacts products on this page is formulated without any added fragrance in its ingredients.

What are the key ingredients in facefacts products?

Facefacts products contain sodium hyaluronate, glycerin, and ceramides that help keep skin soft and plump. Lovi rates the facefacts-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Dermatologic Therapy, 2022

How do I build a facefacts skincare routine?

To build a facefacts routine, use the Hydrating Gentle Cleanser, which Lovi rates High for dry, sensitive, and acne-prone skin, and average for oily skin. Every facefacts product on this page lists no fragrance in its ingredients.

What are good alternatives to facefacts?

Good alternatives to facefacts include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi. BYOMA is a particularly strong alternative, as Lovi rates a BYOMA-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.

facefacts vs BYOMA: which is better?

Facefacts is better than BYOMA for oily, combination, and acne-prone skin, where Lovi rates the facefacts-focused routine Superior and the BYOMA-focused routine High. Both brands rate equally as Superior for dry and sensitive skin. Additionally, the facefacts products on this page list no fragrance in their ingredients.

Who owns facefacts, and where is it from?

facefacts is a British brand founded in 2019, owned by Brand Masters B.V. since 2026.

facefacts.me

Is facefacts cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list facefacts as cruelty-free.

Research behind facefacts's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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