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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are a K-beauty label and a British line, respectively, offering gentle cleansers, toners, and moisturizers enriched with niacinamide, centella asiatica, salicylic acid, and glycerin. The Korean brand suits sensitive skin and dry sensitive skin best with formulas targeting acne and dark spots, while the British brand is deeply loved for addressing oily skin and acne-prone skin through thoughtful hydration and barrier support. While both utilize niacinamide to decrease hyperpigmentation and improve signs of aging, the former distinctively harnesses salicylic acid and centella asiatica for clarity and repair, whereas the latter relies on glycerin for lasting moisture.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · AED 485.71 · 87% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

Some By Mi vs Simple routines for oily skin

Buy Simple routine · AED 790.31 · 88% fitBuy Some By Mi routine · AED 714.25 · 87% fitSee multi-brand routine · 97% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · AED 714.25 · 88% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for skin smoothing and blemish control, whereas Simple does better on sensitive skin and hydration. Lovi rates Some By Mi as Superior for sensitive skin and skin with dark spots, and Simple as High for those skin types.

What is the difference between Some By Mi and Simple?

Some By Mi is a superior fit for sensitive skin, dry sensitive skin, and skin with dark spots, whereas Simple is a high fit for those same skin types. Some By Mi stands out for acne and blemish control and skin texture and smoothing, while Simple is noted for being gentle on sensitive skin, providing hydration and moisture, and offering better affordability and value.

Some By Mi or Simple for dry skin?

Both brands offer an equal routine fit for dry skin, though individual product ratings vary across the page. Some By Mi features standout moisturizers like the Yuja Niacin Brightening Moisture Gel Cream with a Superior Lovi fit for dry skin, while Simple provides options like the Replenishing Rich Moisturiser with an Average Lovi fit.

Some By Mi or Simple: which cleanser is better?

Some By Mi is better for deep pore cleansing and acne-clearing treatments, whereas Simple is better for gentle, sensitive-skin-friendly makeup removal. Lovi finds that Some By Mi cleaners fit acne-prone and oily skin types at a High level, while Simple cleansers fit those same skin types at an Average level.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, as it is noted for affordability and value on this page.

Which brand performs better for skin texture and smoothing, Some By Mi or Simple?

Some By Mi performs better for skin texture and smoothing compared to Simple. The products on this page help improve skin texture through active ingredients like AHA, BHA, and PHA.

Journal of Dermatological Science, 2017

Do products from Some By Mi and Simple contain any fragrance?

Both Some By Mi and Simple list no fragrance in the ingredients of the products on this page.

Which brand is better suited for skin with dark spots, Some By Mi or Simple?

Some By Mi is better suited for skin with dark spots, achieving a Superior fit level compared to Simple's High fit level. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, contributing to a brighter complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for oily skin?

Both Some By Mi and Simple fit oily skin at a High Lovi level. Reviewers mention that Some By Mi helps with blemish control, while Simple is noted for gentle hydration.

Some By Mi or Simple: which moisturizer is better?

Some By Mi is better for targeted treatment moisturizers like the Yuja Niacin Brightening Moisture Gel Cream, which helps with skin on this page that has dark spots, while Simple offers value-friendly, lightweight options such as the Hydrating Light Moisturiser that are generally suitable for everyday hydration. Lovi rates Some By Mi as Superior for dry sensitive skin and mature skin, whereas Simple is rated Average for those same skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi is the better fit for sensitive skin, rating Superior compared to Simple at High. Reviewers note that Simple does better overall for being gentle on sensitive skin, but the products on this page show that Some By Mi achieves higher fit levels for this skin type.

Some By Mi or Simple for acne-prone skin?

Both Some By Mi and Simple are a good match for acne-prone skin, as the products on this page offer a High fit for this skin type. Some By Mi stands out for acne and blemish control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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