🇦🇪United Arab Emirates

The Ordinary skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

The Ordinary's products on this page cover serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane. The Ordinary products fit sensitive skin and combination skin best. For acne-prone skin, Lovi rates the Niacinamide 10% + Zinc 1% highest; for skin with dark spots, the Mandelic Acid 10% + HA; and for mature skin, the Lactic Acid 5% + HA. Its key ingredients: hyaluronic acid lengthens the duration of wrinkle reduction, glycerin significantly increases skin hydration and barrier function, and squalane increases epidermal thickness and collagen production.

Dermatologic Therapy, 2022Scientific Reports, 2020

This page covers some of the most popular The Ordinary products; for the whole The Ordinary range, with a fit score for every product, use the Lovi app.

The Ordinary serums and treatments

The Ordinary moisturizers

People Say

★4.4Overall rating based on 90.1k+ reviews

Reviewers most often praise The Ordinary for deep hydration, improved skin texture, and affordability. The most common complaints are pilling under makeup and skin irritation.

Highlights

  • Other praised benefits Mostly Mentioned
    • “skin feels immediately hydrated — Hyaluronic Acid 2% + B5”
    • “glass skin effect — Glycolic Acid 7% Toning Solution”
    • “lasts forever — Glycolic Acid 7% Toning Solution”
  • Texture-smoothing serums Often Mentioned
    • “skin feels baby butt smooth — AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — Azelaic Acid Suspension 10%”
    • “Glass skin effect — Multi-Peptide + Copper Peptides 1% Serum”
  • Affordable and great value serums Often Mentioned
    • “can't beat the price — Salicylic Acid 2% Solution”
    • “extremely affordable — Niacinamide 10% + Zinc 1%”
    • “great value for price — AHA 30% + BHA 2% Peeling Solution”
  • Acne-clearing serums Often Mentioned
    • “pimples disappear within a day — Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — Azelaic Acid Suspension 10%”
    • “cleared up my cystic acne — Niacinamide 10% + Zinc 1%”
  • Gentle and non-irritating serums Often Mentioned
    • “never had any reaction to it with my sensitive skin — Mandelic Acid 10% + HA”
    • “Did not irritate my sensitive skin. — Granactive Retinoid 2% Emulsion”
    • “Gentle on sensitive skin — Alpha Arbutin 2% + HA”
  • Dark spot fading serums Often Mentioned
    • “scars lightened up quite a bit — AHA 30% + BHA 2% Peeling Solution”
    • “Dark spots have faded noticeably — Alpha Arbutin 2% + HA”
    • “helped lighten post-acne scars — Azelaic Acid Suspension 10%”
  • Other complaints Often Mentioned
    • “no change in pigment — Caffeine Solution 5% + EGCG”
    • “Struggles to get my waterproof mascara off completely. — Squalane Cleanser”
    • “Skin felt tight an hour later — Natural Moisturizing Factors + HA”
  • Sticky or tacky finishes Sometimes Noted
    • “feels very sticky — Hyaluronic Acid 2% + B5”
    • “tacky residue — Salicylic Acid 2% Solution”
    • “sits on top of the skin and does not absorb — Mandelic Acid 10% + HA”
  • Pilling issues Sometimes Noted
    • “crumbles and piles under moisturizer — Azelaic Acid Suspension 10%”
    • “peels off like PVA glue — Hyaluronic Acid 2% + B5”
    • “It will show pilling — Alpha Arbutin 2% + HA”

Sources: lovi.care, ulta.com, sephora.co.uk, theordinary.com, influenster.com, lookfantastic.ie, and more

Other The Ordinary products

Questions and answers

Is The Ordinary good for dry skin?

Lovi rates Natural Moisturizing Factors + HA Superior for dry skin. The Ordinary products on this page help keep dry skin soft and smooth with ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Is The Ordinary worth it?

The Ordinary is often praised by shoppers for offering affordable and great value serums. The Ordinary products on this page list no fragrance in their ingredients.

Which The Ordinary moisturizer is best for dry skin?

Lovi rates Natural Moisturizing Factors + HA as the best moisturizer for dry skin among the The Ordinary products on this page, followed by Natural Moisturizing Factors + Beta Glucan and Natural Moisturizing Factors + PhytoCeramides, all achieving a Superior fit. Hyaluronic acid helps maintain skin hydration and softness.

Dermatologic Therapy, 2022

Does The Ordinary cause breakouts?

The Ordinary is unlikely to cause breakouts as many of its items help clear acne-prone skin, though some heavy oils may clog pores if not matched to your skin type. Lovi rates The Ordinary High for acne-prone skin.

Is The Ordinary fragrance-free?

Yes, every one of the The Ordinary products on this page lists no fragrance in its ingredients.

What are the key ingredients in The Ordinary products?

The key ingredients across the The Ordinary products on this page are hyaluronic acid, glycerin, and squalane.

Where can I buy The Ordinary, and how much does it cost?

The The Ordinary products on this page are available through stores in the United Arab Emirates. Prices range from AED 38.99 to AED 150.00, with most items falling between AED 51.21 and AED 80.94.

What are good alternatives to The Ordinary?

Good alternatives to The Ordinary include Skinfix, MAC, ILIA Beauty, AlumierMD, grace & stella, and Luna Nectar. These similar brands offer alternative skincare and beauty options for shoppers to explore on Lovi.

Who owns The Ordinary, and where is it from?

The Ordinary is a Canadian brand founded in 2016, owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Is The Ordinary cruelty-free?

Yes: PETA lists The Ordinary as cruelty-free.

PETA

Is The Ordinary vegan?

Yes: PETA lists The Ordinary as a vegan company.

PETA

Is The Ordinary good for sensitive skin?

Lovi rates sensitive skin as Superior for the The Ordinary products on this page. Reviewers frequently mention that these serums are gentle and non-irritating, and every product on this page lists no fragrance in its ingredients.

Which The Ordinary cleanser is best for oily skin?

Lovi rates the Glucoside Foaming Cleanser High for oily skin, making it the best option among the cleansers on this page. The Glycolipid Cream Cleanser also rates High, while the Squalane Cleanser rates Average for oily skin.

Research behind The Ordinary's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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