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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two gentle skincare lines offering thoughtful moisturizers, makeup removers, cleansers, toners, serums, and sunscreens. While the Korean brand uses soothing formulas that suit dry and dry sensitive skin best, the British brand relies on nourishing niacinamide and glycerin to suit oily acne-prone and sensitive skin best. They differ primarily in their geographical origins, founding years, parent companies, and specific active ingredients, yet both provide a steady and comforting routine for delicate barriers.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

Buy Purito routine · S$210.91 · 86% fitBuy Simple routine · S$459.69 · 85% fitSee multi-brand routine · 96% fit

Purito vs Simple routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Simple: which is better?

Purito is a better fit for sensitive and dry skin types on this page, achieving superior routine ratings compared to Simple. Simple offers better value and gentle makeup removers, but reviewers note that it sometimes causes breakouts or lacks sufficient hydration.

What is the difference between Purito and Simple?

Purito offers a Superior routine fit for dry skin, sensitive skin, and dry sensitive skin, whereas Simple offers a High fit for those same skin types. Reviewers note that Purito excels in soothing and calming effects and lightweight, non-greasy textures, while Simple stands out for affordable value and gentle daily cleansing.

Purito or Simple for dry skin?

Purito is better for dry skin because Lovi rates its routine as Superior, while Simple gets a High fit level. Purito also offers soothing and calming moisturizers that reviewers mostly mention for being lightweight.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple: which moisturizer is better?

Purito is better for moisturizers because reviewers mostly mention them as lightweight, soothing, and barrier-supporting, whereas Simple moisturizers are sometimes noted for lacking sufficient moisture or hydration. Lovi rates Purito's routine fit for dry skin as Superior and Simple's as High.

Which is more affordable, Purito or Simple?

Simple offers better affordability, as reviewers mostly mention its affordable price and value.

Which brand has fragrance-free products, Purito or Simple?

Both brands offer fragrance-free options, as every product listed on this page for both Purito and Simple lists no fragrance in its ingredients.

When was Purito founded compared to Simple?

Purito was founded in 2017 in South Korea, whereas Simple was established earlier in 1960 in the United Kingdom.

Purito or Simple for oily skin?

For oily skin, Lovi rates both Purito and Simple at a High fit level. Purito stands out for its lightweight and non-greasy texture, while Simple offers effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito fits sensitive skin better than Simple, as Lovi rates Purito as Superior for sensitive skin while Simple gets a High fit level. The products on this page from Purito are known for being soothing and calming moisturizers and gentle serums.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito offers a Superior routine fit for acne-prone skin, whereas Simple provides a High fit on this page. Reviewers note that Purito delivers soothing and calming moisturizers, while Simple is valued for gentle daily cleansing.

Purito or Simple for dry sensitive skin?

Purito is a better match for dry sensitive skin, offering a superior routine fit compared to Simple's high fit. Every Purito product on this page lists no fragrance in its ingredients and reviewers mostly mention soothing and calming moisturizers.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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