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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are established skincare brands from different eras, with the former originating in Korea in 2016 and the latter founded in Britain in 1960. Some By Mi provides serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid, while Simple is deeply loved for gentle moisturizers, makeup removers, cleansers, and toners formulated with nourishing niacinamide and glycerin. Both brands offer targeted benefits through their key ingredients, as niacinamide decreases hyperpigmentation and improves skin aging signs, salicylic acid reduces acne lesions and maintains skin clarity, and glycerin significantly improves skin hydration and barrier function. While the Korean brand fits dry skin and skin with dark spots best, the British brand suits oily acne-prone skin and sensitive skin, offering a comforting routine that respects delicate barriers.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · S$102.62 · 91% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Some By Mi vs Simple routines for oily skin

Buy Some By Mi routine · S$135.66 · 86% fitBuy Simple routine · S$459.69 · 85% fitSee multi-brand routine · 96% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · S$135.66 · 87% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi fits dry skin, sensitive skin, and skin with dark spots at a Superior level, while Simple reaches a High level for those skin types. Some By Mi excels at skin texture and blemish control, whereas Simple performs better for sensitive skin gentleness and hydration.

What is the difference between Some By Mi and Simple?

Some By Mi is better for acne and blemish control and skin texture and smoothing, while Simple is better for gentle care on sensitive skin, hydration and moisture, and affordability and value. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for dry skin?

Some By Mi fits dry skin better, reaching a Superior routine fit compared to Simple at High.

Some By Mi or Simple: which cleanser is better?

Some By Mi cleansers on this page fit dry sensitive skin as Average and sensitive skin as Low, whereas Simple facial washes fit dry sensitive skin as Low and sensitive skin as Average.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, as it is noted for affordability and value compared to Some By Mi.

Which brand has better skin texture and smoothing benefits, Some By Mi or Simple?

Some By Mi does better than Simple for skin texture and smoothing. Reviewers often note that the products on this page help with skin smoothing textures.

How do the founding years and locations of Some By Mi and Simple compare?

Some By Mi was founded in 2016 in South Korea, whereas Simple was established earlier in 1960 in the United Kingdom.

Which brand is better suited for addressing skin with dark spots?

Some By Mi is better suited for addressing skin with dark spots, as Lovi rates its routine fit for dark spots as Superior compared to Simple's High. Niacinamide, a key ingredient featured across Some By Mi products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for oily skin?

Both brands are a good match for oily skin, with Lovi giving Some By Mi a High fit and Simple a High fit as well. Some By Mi stands out for acne and blemish control, while Simple is noted for being gentle on sensitive skin.

Some By Mi or Simple: which moisturizer is better?

Some By Mi provides superior moisture routines for dry skin compared to Simple, which has average routine fit levels. Some By Mi moisturizers like the Yuja Niacin Brightening Moisture Gel Cream help target dark spots and dry skin, while Simple offers value-friendly options like the Replenishing Rich Moisturiser.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi has a Superior Lovi fit for sensitive skin, whereas Simple has a High fit level. Reviewers note that Simple is gentle on sensitive skin, while Some By Mi offers products that help with skin smoothing textures and complexion brightening.

Some By Mi or Simple for acne-prone skin?

Some By Mi is better for acne-prone skin, as Lovi rates its routine as High while Simple reaches an average level. Some By Mi also offers targeted treatments like salicylic acid and niacinamide that help manage blemishes.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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