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Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are two accessible skincare brands valued for daily care. The American line offers serums, moisturizers, eye products, and exfoliants with glycerin and hyaluronic acid, suiting combination and oily acne-prone skin best. Meanwhile, the British range features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, perfectly comforting sensitive and oily acne-prone skin. Ultimately, the brands differ through their specific ingredient combinations and targeted formulas, with the former emphasizing treatments for texture and the latter prioritizing delicate barrier health.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

Buy Good Molecules routine · S$272.00 · 96% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Good Molecules vs Simple routines for oily skin

Buy Good Molecules routine · S$501.32 · 96% fitBuy Simple routine · S$459.69 · 85% fitSee multi-brand routine · 96% fit

Good Molecules vs Simple routines for combination skin

Buy Good Molecules routine · S$363.35 · 97% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules is the better choice on this page, offering superior routine fit across all skin types compared to Simple. Reviewers note that Good Molecules is affordable and provides great value with lightweight, non-greasy serums that help improve skin texture.

What is the difference between Good Molecules and Simple?

Good Molecules and Simple both offer fragrance-free products, but Good Molecules tends to provide better value and smoother textures, while Simple focuses more on gentle makeup removal and hydration for sensitive skin. On this page, Good Molecules achieves a Superior fit level for dry skin, whereas Simple reaches a High fit level.

Good Molecules or Simple for dry skin?

Good Molecules offers a Superior routine fit for dry skin, whereas Simple provides a High fit. Reviewers often mention that the products on this page help provide affordable and hydrating moisturizers.

Good Molecules or Simple: which cleanser is better?

Good Molecules is better for cleansing, with Lovi fit levels of High for dry and sensitive skin compared to Low for Simple on those same skin types. The products on this page help provide effective daily care without added fragrance.

Which is more affordable, Good Molecules or Simple?

Good Molecules is often noted as more affordable and provides great value serums compared to Simple. Reviewers frequently mention its budget-friendly pricing across the products on this page.

Good Molecules or Simple: which brand is gentler on sensitive skin?

Simple is gentler on sensitive skin. Reviewers note that the products on this page for Simple are especially soothing and friendly for sensitive skin.

Good Molecules or Simple: which brand does better for hydration and plumping?

Simple does better for hydration and plumping, as reviewers note it for hydration and plumping while the products on this page for Good Molecules are sometimes noted for insufficient hydration or dryness. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Good Molecules or Simple: which brand improves skin texture and smoothness better?

Good Molecules improves skin texture and smoothness better than Simple. The products on this page help fade dark spots and improve skin texture, and reviewers mostly mention that it provides great value serums.

Good Molecules or Simple for oily skin?

Good Molecules is the better choice for oily skin, as Lovi rates its routine fit as Superior compared to High for Simple. Reviewers note that Good Molecules offers lightweight and non-greasy textures that work well for this skin type.

Good Molecules or Simple: which moisturizer is better?

Good Molecules offers better moisturizers on this page, as Lovi rates their routine fit as Superior for dry skin compared to Simple's High fit.

Good Molecules or Simple for sensitive skin?

Good Molecules is rated Superior for sensitive skin, while Simple is rated High. Reviewers note that Simple is gentler on sensitive skin, whereas Good Molecules is noted for being very gentle and offering lightweight, affordable serums.

Good Molecules or Simple for acne-prone skin?

Good Molecules is the better choice for acne-prone skin, achieving a Superior routine fit compared to Simple's High fit on this page. Reviewers frequently note that Good Molecules offers very gentle, lightweight serums that help improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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