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Purito skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, all built upon gentle and effective formulas. Its products suit dry skin and dry sensitive skin best because of their deeply comforting formulations. For specific concerns, the standout choices include the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin. Through these carefully crafted solutions, the brand offers a steady and soothing approach to daily care.

This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.

Other Purito products

People Say

★4.6Overall rating based on 15.6k+ reviews

Reviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.

Highlights

  • Lightweight moisturizers Mostly Mentioned
    • “absorbs instantly into skin — Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Deep Sea Pure Water Cream”
  • Soothing and calming moisturizers Mostly Mentioned
    • “calmed my redness immediately — Oat-in Calming Gel Cream”
    • “helped calm down my acne — Mighty Bamboo Panthenol Cream”
    • “calms down my redness immediately — Deep Sea Pure Water Cream”
  • Gentle and lightweight serums Mostly Mentioned
    • “calmed my redness instantly — Centella Unscented Serum”
    • “no stinging on sensitive skin — Centella Unscented Serum”
    • “absorbs immediately — Centella Unscented Serum”
  • Acne-safe and barrier-supporting moisturizers Mostly Mentioned
    • “fungal acne safe — Oat-in Calming Gel Cream”
    • “love that it has no scent — Oat-in Calming Gel Cream”
    • “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
  • Insufficient moisture in moisturizers Sometimes Noted
    • “skin felt tight after an hour — Oat-in Calming Gel Cream”
    • “incredibly drying for me — Mighty Bamboo Panthenol Cream”
    • “not moisturizing enough for winter — Deep Sea Pure Water Cream”
  • Serum performance and finish issues Sometimes Noted
    • “metallic scent — Pure Vitamin C Serum”
    • “turned brown quickly — Pure Vitamin C Serum”
    • “didn't see any difference — Centella Unscented Serum”

Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more

Questions and answers

Is Purito good for oily skin?

Purito is good for oily skin, as Lovi rates the brand-focused routine High for oily skin and reviewers frequently mention its lightweight moisturizers. The Purito products on this page list no fragrance in their ingredients.

Is Purito worth it?

Purito is worth it for shoppers seeking gentle skincare, as Lovi rates the brand-focused routines Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin. Reviewers often mention that the moisturizers are lightweight, soothing, and calm the skin, while the Purito products on this page list no fragrance in their ingredients.

What are Purito's best products?

Purito's best products are the Centella Unscented Serum, Daily Soft Touch Sunscreen, and Centella Unscented Toner, which all rate Superior for sensitive and mature skin. Lovi rates the Centella Unscented Serum Superior for sensitive skin, and the Centella Unscented Toner Superior for acne-prone skin.

Which Purito moisturizer is best for dry skin?

The Deep Sea Pure Water Cream is the best Purito moisturizer for dry skin, followed by the Oat-in Calming Gel Cream and the Mighty Bamboo Panthenol Cream.

Does Purito cause breakouts?

Purito is unlikely to cause breakouts because reviewers frequently mention that its moisturizers are acne-safe and support the skin barrier. Lovi rates the Purito-focused routine High for acne-prone skin.

Is Purito fragrance-free?

Yes, every product from the Purito products on this page lists no fragrance in its ingredients.

What are the key ingredients in Purito products?

Purito products often feature ingredients like niacinamide, panthenol, and centella asiatica extract to help calm and smooth the skin. Lovi rates niacinamide for reducing pigmentation and centella asiatica for moisturizing and soothing.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a Purito skincare routine?

To build a Purito routine for dry skin, start your morning with a hydrating cleanser, follow with the Centella Unscented Toner and Oat-in Calming Gel Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil as a pre-cleanse, wash with a hydrating cleanser, apply the Centella Unscented Serum, and moisturize with the Oat-in Calming Gel Cream. Once a week, add the Collagen Essential Mask after cleansing and before your serum.

Where can I buy Purito, and how much does it cost?

Purito is available on this page with prices in Singapore ranging from S$16.02 to S$29.45, with most products priced between S$18.07 and S$27.66.

What are good alternatives to Purito?

Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. For dry and sensitive skin, SKIN1004 is particularly close, with Lovi rating its routine as Superior for both skin types.

Purito vs SKIN1004: which is better?

Purito and SKIN1004 both perform strongly, with Lovi rating their routines Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.

Who owns Purito, and where is it from?

Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Is Purito cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.

Is Purito good for dry skin?

Yes, Purito is well suited for dry skin, and Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers often mention its lightweight and soothing moisturizers, though some note they can sometimes feel like they provide insufficient moisture.

Which Purito sunscreen is best for sensitive skin?

The Daily Soft Touch Sunscreen is the best choice, as Lovi rates it Superior for sensitive skin.

Is Purito good for sensitive skin?

Yes, Purito is well suited for sensitive skin, with the Purito products on this page listing no fragrance. Lovi rates the Purito-focused routine Superior for sensitive skin, and reviewers note that the brand's moisturizers are soothing and calming.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for acne-prone skin?

Purito works well for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers frequently mention that the moisturizers are acne-safe and help support the skin barrier.

Is Purito good for skin with dark spots?

Purito is a good option for skin with dark spots, as Lovi rates several of its products High or Superior for this skin type, including the Centella Unscented Toner and Daily Soft Touch Sunscreen. Reviewers note that the brand offers acne-safe and barrier-supporting moisturizers, and ingredients like niacinamide help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Is Purito good for mature skin?

Purito is good for mature skin, with the Centella Unscented Serum and Daily Soft Touch Sunscreen rated Superior. Lovi rates the Purito-focused routine Superior for dry skin and sensitive skin, which often overlap with mature skin needs.

Research behind Purito's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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