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Neutrogena vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Simple are two beloved skincare brands offering thoughtful moisturizers, cleansers, toners, and sunscreens formulated with nourishing ingredients like glycerin and hyaluronic acid. The American brand suits sensitive and mature skin best with its science-backed components, while the British brand focuses on oily acne-prone and sensitive skin through comforting formulations. Both lines differ in their specific targeted care and exact ingredient blends, providing distinct options for distinct complexions.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Neutrogena and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Simple products

People Say

NeutrogenaSimple
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
  • Deep and Intense Hydration Mostly MentionedMostly Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Makeup Compatibility and Base Sometimes NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “great price point — Neutrogena Oil-Free Eye Makeup Remover”
  • Fast Absorption Sometimes NotedRarely Noted
    • “Absorbs quickly — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Absorbs really well into my skin without leaving a greasy residue behind. — Neutrogena Retinol Regenerating Cream”
    • “Applies easily and quickly absorbs. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “Not moisturizing enough for winter months — Neutrogena Hydro Boost Water Gel”
    • “Not rich enough for very dry mature skin — Neutrogena Hydro Boost Eye Gel-Cream”
    • “not rich enough — Neutrogena COLLAGEN BANK Moisturizer”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Packaging and Design Issues Often MentionedRarely Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “Formula change ruined it — Neutrogena HYDRO BOOST WATER CREAM”
  • Poor Makeup Removal and Waterproof Issues Rarely NotedOften Mentioned
    • “doesn't remove mascara — Neutrogena Ultra Gentle Daily Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

Neutrogena vs Simple routines for dry skin

Buy Simple routine · S$261.94 · 83% fitBuy Neutrogena routine · S$265.00 · 82% fitSee multi-brand routine · 99% fit

Neutrogena vs Simple routines for oily skin

Buy Simple routine · S$459.69 · 85% fitBuy Neutrogena routine · S$345.78 · 77% fitSee multi-brand routine · 96% fit

Neutrogena vs Simple routines for combination skin

Buy Simple routine · S$355.99 · 85% fitBuy Neutrogena routine · S$363.20 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Neutrogena or Simple: which is better?

Neutrogena is better for anti-aging and fast absorption with ingredients like retinol and hyaluronic acid, while Simple is better for value-friendly and fragrance-free sensitive skin care.

The Journal of Investigative Dermatology, 2000Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between Neutrogena and Simple?

Neutrogena is an American brand founded in 1930 that offers a wide range of targeted treatments containing active ingredients like retinol and hyaluronic acid, while Simple is a British brand founded in 1960 featuring 100 percent fragrance-free products focused on sensitive skin. Neutrogena is often chosen for lightweight texture and fast absorption, whereas Simple is preferred for affordable value and gentle, acne-safe formulas.

Neutrogena or Simple for dry skin?

Both Neutrogena and Simple achieve a High routine fit for dry skin on this page. Neutrogena features deeply hydrating moisturizers containing hyaluronic acid, which helps improve skin quality and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Simple: which cleanser is better?

Neutrogena offers a wider variety of specialized cleansers that target acne and oil control, while Simple focuses on gentle, fragrance-free cleansing for sensitive skin. Lovi rates individual cleansers from both brands differently depending on your skin type.

Which is more affordable, Neutrogena or Simple?

Simple is more affordable than Neutrogena, as the products on this page frequently win on affordable price and value. Reviewers note that Simple offers lightweight, value-friendly moisturizers.

Between Neutrogena and Simple, which brand offers better fragrance-free options?

Simple offers better fragrance-free options because every product on its page lists no fragrance, whereas a few Neutrogena products include fragrance. Hyaluronic acid helps retain skin moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

How do the founding years and corporate owners of Neutrogena and Simple compare?

Neutrogena was founded in 1930 in the United States and has been owned by Kimberly-Clark Corporation since 2026, whereas Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC since 2011.

Which brand performs better regarding lightweight and non-greasy textures?

Neutrogena performs better regarding lightweight and non-greasy textures compared to Simple. The products on this page help deliver lightweight and absorbent feel as noted by reviewers.

Neutrogena or Simple for oily skin?

Neutrogena is Lovi fit as High for oily skin, while Simple is also Lovi fit as High for oily skin. Both brands offer good options, though Neutrogena is often noted for a lighter and faster-absorbing texture.

Neutrogena or Simple: which moisturizer is better?

Neutrogena is better for moisturizers that offer deep hydration, fast absorption, and targeted anti-aging benefits, whereas Simple is better for lightweight, value-friendly, and sensitive-skin-friendly formulas. Lovi rates the routine fit for both brands as High across dry, sensitive, and mature skin types. Retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Neutrogena or Simple for sensitive skin?

Both Neutrogena and Simple achieve a High routine fit level for sensitive skin based on the products on this page. Simple features an entirely fragrance-free product range, while Neutrogena offers specialized options like Ultra Gentle Daily Cleanser that help cleanse sensitive skin without irritation.

Neutrogena or Simple for acne-prone skin?

Simple does better for acne-prone skin, as it is noted for an acne-safe and gentle formula among the products on this page. Lovi rates Simple as having a High routine fit for acne-prone skin, matching Neutrogena.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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