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Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are respected skincare brands, with the Korean line known for heartleaf toners, serums, and cleansers, and the British collection celebrated for gentle moisturizers, makeup removers, and micellar waters. Both brands suit oily acne-prone skin best, though the former also targets dark spots while the latter protects sensitive barriers. The Korean range uses hyaluronic acid and niacinamide, whereas Simple relies on niacinamide and glycerin to support hydration and reduce hyperpigmentation. Ultimately, they differ in their heritage and specific ingredient profiles, giving users distinct ways to care for their complexions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

Buy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Anua vs Simple routines for oily skin

Buy Simple routine · S$459.69 · 85% fitBuy Anua routine · S$89.14 · 84% fitSee multi-brand routine · 96% fit

Anua vs Simple routines for combination skin

Buy Simple routine · S$355.99 · 85% fitBuy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Simple: which is better?

Anua is generally better for brightening and dark spot fading, whereas Simple does better at soothing redness and sensitive skin. Reviewers note that Simple tends to cause more breakouts and acne complaints than Anua does.

What is the difference between Anua and Simple?

Anua does better for brightening and dark spot fading, while Simple does better for soothing redness and sensitive skin. Both brands offer products on this page that list no fragrance in their ingredients.

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin on the products on this page. Anua helps provide extra brightening and dark spot fading benefits, while Simple features gentle, sensitive-skin-friendly makeup removers.

Anua or Simple: which cleanser is better?

Both Anua and Simple offer cleansers on this page, but Anua stands out with options that better suit diverse skin concerns like acne-prone and oily skin. Lovi rates Anua cleansers with High fits for oily and acne-prone skin types, while Simple cleansers generally show lower fit levels for those skin types.

Which is more affordable, Anua or Simple?

Simple is more affordable compared to Anua, as reviewers often mention its lightweight and value-friendly moisturizers.

Where and when were Anua and Simple founded, and who owns them?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., while Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011.

Which brand performs better for soothing redness and sensitive skin?

Simple performs better for soothing redness and sensitive skin compared to Anua. Review themes show that Simple does better specifically for soothing redness and sensitive skin, while every product on this page for both brands lists no fragrance in its ingredients.

What are the key differences in key ingredients between Anua and Simple products?

Anua products on this page feature a wide variety of active ingredients like Hyaluronic acid, Heartleaf, Niacinamide, Glycerin, Ceramide, Panthenol, and Centella asiatica. In contrast, Simple products on this page rely on a more limited selection of key ingredients consisting only of Niacinamide and Glycerin.

Anua or Simple for oily skin?

Both Anua and Simple offer a High routine fit for oily skin on the products on this page. Anua helps with oily acne-prone skin, oily skin, and combination skin using key ingredients like niacinamide and heartleaf.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Simple: which moisturizer is better?

Anua is generally better for moisturizers because the products on this page offer superior results for dry and sensitive skin. Reviewers also frequently mention Anua for soothing and barrier support in its moisturizers.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin on the products on this page. Simple does better at soothing redness and sensitive skin, while Anua helps with brightening and dark spot fading.

Anua or Simple for acne-prone skin?

Both Anua and Simple are a High fit for acne-prone skin on the products on this page. Reviewers note that Simple has more complaints about breakouts, whereas Anua is noted for brightening serums and improving skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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