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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are respected skincare brands originating from different eras and traditions. The Korean line, established in 2016, features thoughtful serums, masks, moisturizers, and sunscreens utilizing niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin. Conversely, the British line, founded in 1960, is known for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin to comfort oily, acne-prone, and sensitive skin. While both rely on shared nourishing ingredients to improve hydration, barrier function, and hyperpigmentation, they differ in their specific product arrays and target skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · S$57.44 · 87% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · S$459.69 · 85% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · S$355.99 · 85% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both Beauty of Joseon and Simple fit most skin types at equal levels on this page, though Beauty of Joseon is noted for a lightweight texture while Simple offers a more affordable price point and better value. Both brands help deliver deep hydration and moisturization using key ingredients like glycerin and niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple both offer fragrance-free products, but Beauty of Joseon is known for lightweight textures while Simple provides a more affordable price point and value. Lovi rates both brands at an equal fit level for dry skin, sensitive skin, and several other skin types.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for dry skin. Beauty of Joseon stands out with products like its Ginseng Essence Water achieving a Superior fit level for dry skin, while also containing key ingredients like hyaluronic acid that helps improve skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

Both Beauty of Joseon and Simple offer effective cleansers, but reviewers note that Simple does better for a gentle, non-irritating formulation and a non-drying formula. Lovi rates the Green Plum Refreshing Cleanser from Beauty of Joseon as High for sensitive skin, while the Refreshing Facial Wash from Simple is rated Low for sensitive skin.

Which is more affordable, Beauty of Joseon or Simple?

Simple offers an affordable price point and value, which reviewers note as a key advantage over Beauty of Joseon. The products on this page for both brands feature gentle, fragrance-free formulations containing ingredients like niacinamide and glycerin.

Beauty of Joseon or Simple: which brand has lighter texture?

Beauty of Joseon has a lighter texture, as reviewers mostly mention its lightweight, fast-absorbing toners and lightweight textures.

Beauty of Joseon or Simple: which brand removes makeup better?

Simple does better at effective makeup removal among the products on this page. Reviewers note that Simple offers effective and hydrating daily makeup removers.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer a High routine fit for oily skin. Reviewers note that Beauty of Joseon provides a lightweight texture, while Simple delivers a non-drying formula.

Beauty of Joseon or Simple: which moisturizer is better?

Beauty of Joseon offers the Dynasty Cream and Red Bean Water Gel as moisturizers, while Simple provides options like the Hydrating Light Moisturiser, Replenishing Rich Moisturiser, and Water Boost Hydrating Gel Cream. Lovi rates the routine fit for both brands as High for dry, oily, combination, sensitive, acne-prone, skin with dark spots, dry sensitive, and oily acne-prone skin, while Simple achieves a High fit compared to Beauty of Joseon's Average fit for mature skin.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for sensitive skin, while every product on this page for both brands lists no fragrance in its ingredients.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin well, with Lovi rating their routines as High for this skin type. Beauty of Joseon helps with its lightweight texture and ingredients like niacinamide and green tea, which may help manage breakouts and oil.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better than Beauty of Joseon, as Lovi rates Simple as High for mature skin while Beauty of Joseon is rated Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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