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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are skincare brands that offer serums, cleansers, toners, and moisturizers built around soothing ingredients. The Korean brand Some By Mi is known for niacinamide, centella asiatica, and salicylic acid, suiting skin with dark spots and dry sensitive skin best. The British brand Simple is beloved for gentle moisturizers, makeup removers, cleansers, and toners that thoughtfully incorporate niacinamide and glycerin to suit acne-prone skin and mature skin best. While both brands feature niacinamide, they differ in their origins, ownership, and targeted skin types.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

See multi-brand routine · 99% fit

Some By Mi vs Simple routines for oily skin

See multi-brand routine · 95% fit

Some By Mi vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for targeted treatments like acne and brightening, while Simple is better for gentle, budget-friendly hydration. Lovi rates Some By Mi as Superior for dry sensitive skin, and Simple as High for the same skin type.

What is the difference between Some By Mi and Simple?

Some By Mi is superior for acne-prone skin, skin with dark spots, and dry sensitive skin, while Simple is known for being gentle and value-friendly.

Some By Mi or Simple for dry skin?

Some By Mi fits dry skin better than Simple because Lovi rates Some By Mi as Superior and Simple as High for this skin type.

Some By Mi or Simple: which cleanser is better?

Some By Mi cleansers on this page offer better targeted care, with Lovi fit levels reaching Superior for skin with dark spots and mature skin, while Simple cleansers reach Average for those same concerns. Niacinamide helps control pigmentation in some Some By Mi formulas.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, offering value-friendly moisturizers and makeup removers.

Between Some By Mi and Simple, which brand is better suited for mature skin?

Some By Mi fits mature skin at a High level on Lovi, while Simple fits mature skin at an Average level. Some By Mi does better on skin texture and smoothing for mature skin.

How do the fragrance-free offerings of Some By Mi and Simple compare across their product lines?

Both Some By Mi and Simple feature fragrance-free formulations across the products on this page. Lovi shows that Some By Mi achieves a Superior fit level for dry sensitive skin, while Simple reaches a High fit level for that skin type.

Which brand performs better for skin texture and smoothing, Some By Mi or Simple?

Some By Mi performs better than Simple for skin texture and smoothing. The products on this page help improve skin texture through ingredients like niacinamide and salicylic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for oily skin?

Some By Mi fits oily skin at a High level, and Simple fits it at a High level too. Both brands offer solid options for this skin type, but Some By Mi is known for targeting blemishes while Simple focuses on gentle cleansing.

Some By Mi or Simple: which moisturizer is better?

Some By Mi provides better moisturizers for dry, dry sensitive, and mature skin with a Superior Lovi fit, while Simple offers average hydration across its moisturizer range. Niacinamide in these formulas helps brighten the complexion and manage pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi fits sensitive skin better, as Lovi rates its routine as Superior compared to High for Simple. Reviewers note that niacinamide, found across the products on this page, helps brighten complexions and may reduce pigmentation.

The British Journal of Dermatology, 2002

Some By Mi or Simple for acne-prone skin?

Some By Mi is well-suited for acne-prone skin because the products on this page achieve a High fit level. Niacinamide helps reduce pigmentation, while topical treatments containing tea tree oil help manage mild to moderate acne.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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