🇮🇹Italy

Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are two accessible skincare brands designed to support daily routines with thoughtful formulations. The American brand is celebrated for its targeted serums, nourishing moisturizers, soothing eye products, and clarifying exfoliants built on hardworking ingredients like glycerin and hyaluronic acid, suiting dry skin and mature skin best. Meanwhile, the British brand is beloved for its gentle moisturizers, makeup removers, cleansers, and toners that incorporate niacinamide and glycerin, suiting acne-prone skin and mature skin best. Ultimately, both lines differ in their specific product selections and targeted ingredients while sharing a commitment to hydration and barrier support.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

See multi-brand routine · 99% fit

Good Molecules vs Simple routines for oily skin

See multi-brand routine · 95% fit

Good Molecules vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules is the better choice for dry and mature skin because Lovi rates its routines as Superior, whereas Simple routines reach a High fit level. Reviewers also note that Good Molecules offers better value serums and improves skin texture.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider range of targeted serums and treatments with key benefits like fading dark spots and improving skin texture, whereas Simple focuses more on gentle, straightforward daily cleansing and makeup removal. For dry and mature skin types, Lovi rates Good Molecules as Superior compared to Simple's High fit.

Good Molecules or Simple for dry skin?

Good Molecules is a better fit for dry skin, achieving a Superior routine fit compared to Simple's High fit level. The products on this page help provide strong hydration and value, with reviewers noting affordable and hydrating moisturizers.

Dermatologic Therapy, 2022

Good Molecules or Simple: which cleanser is better?

For cleansing, Good Molecules is a better fit on this page, with its Hydrating Facial Cleansing Gel rated High for dry and sensitive skin. In contrast, Simple offers the Refreshing Facial Wash, which has lower fit levels for dry and dry sensitive skin.

Which is more affordable, Good Molecules or Simple?

Good Molecules offers better affordability, as reviewers mostly mention its products on this page for being affordable and providing great value. Simple products on this page are also noted for being value-friendly, but Good Molecules specifically wins on the price and value review theme.

Between Good Molecules and Simple, which brand is better suited for mature skin?

Good Molecules is better suited for mature skin, offering a Superior routine fit compared to Simple's High fit on the products on this page.

Which brand features products containing niacinamide as a key ingredient, Good Molecules or Simple?

Simple features niacinamide as a key ingredient across the products on this page, whereas Good Molecules focuses on other key ingredients like glycerin and hyaluronic acid. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and countries of origin compare between Good Molecules and Simple?

Good Molecules was founded in the United States in 2019, whereas Simple was founded in the United Kingdom much earlier in 1960.

Good Molecules or Simple for oily skin?

Both Good Molecules and Simple fit oily skin well, with Lovi rating each brand as having a High fit for this skin type. The products on this page for both brands are formulated without fragrance.

Good Molecules or Simple: which moisturizer is better?

Good Molecules is a better choice for dry skin, as Lovi rates its routine for dry skin as Superior compared to Simple's High fit level. The products on this page from Good Molecules also feature hydrating moisturizers that are noted for being affordable and great value.

Good Molecules or Simple for sensitive skin?

Both Good Molecules and Simple achieve a High fit level for sensitive skin on the products on this page. Reviewers note that Simple does better on being gentle on sensitive skin, while Good Molecules offers more affordable prices and lightweight textures.

Good Molecules or Simple for acne-prone skin?

Both Good Molecules and Simple fit acne-prone skin at a High level on the products on this page. Reviewers report that the products on this page help fade dark spots and improve skin texture, while niacinamide may help control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play