🇮🇹Italy

No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for oily skin?

No7 rates High for oily skin. Reviewers often mention lightweight and fast-absorbing textures, though some complaints note a heavy texture.

Is No7 worth it?

No7 is worth considering as Lovi rates the brand-focused routine Superior for dry skin, and key ingredients like retinol and niacinamide help smooth lines and even out skin tone. Reviewers mostly mention improvements in skin feel and deep moisture, though some users report irritation or a lack of visible results. Most of the No7 products on this page list no fragrance.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What are No7's best products?

No7 products rated Superior for mature skin include Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream. For dry skin, the brand-focused routine rates Superior, supported by moisturizers like Protect & Perfect Intense Advanced Night Cream and serums such as Restore & Renew Serum.

Which No7 moisturizer is best for dry skin?

Protect & Perfect Intense Advanced Night Cream is the best choice among No7 moisturizers for dry skin, and Future Renew Damage Reversal Night Cream is also an option. Lovi rates the first High for dry skin, and the second Average.

Does No7 cause breakouts?

No7 is unlikely to cause breakouts for most users, as Lovi rates its products as High for acne-prone skin. Reviewers often mention skin irritation and heavy texture complaints, so some users may experience adverse reactions.

Is No7 fragrance-free?

No7 is not entirely fragrance-free, as 3 of the 13 No7 products on this page contain fragrance. However, the majority of the products list no fragrance.

What are the key ingredients in No7 products?

The key ingredients across the No7 products on this page include vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide may help control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 routine for dry skin in the morning, start with a hydrating facial cleanser, apply a calming deep moisture toner, follow with Protect & Perfect Intense Advanced Night Cream, and finish with Protect & Perfect Intense Advanced Day Cream as an SPF. For the evening, use an ultra hyalon cleansing cream, the hydrating cleanser, Future Renew Damage Reversal Serum, and the Protect & Perfect night cream. Once a week, add a vita essential mask after cleansing and before applying the serum and moisturizer.

Where can I buy No7, and how much does it cost?

No7 products are sold in Italy on this page, with prices ranging from €15.99 to €56.34 and most falling between €30.71 and €39.00.

What are good alternatives to No7?

Good alternatives to No7 include brands like BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi.

No7 vs BYOMA: which is better?

When comparing No7 and BYOMA for dry skin, Lovi rates the No7-focused routine as Superior and the BYOMA-focused routine as Superior. BYOMA rates higher overall, with BYOMA routines achieving Superior fit levels across dry, oily, sensitive, combination, and acne-prone skin types.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for dry skin?

Yes, No7 rates Superior for dry skin when using the brand-focused routine. Lovi rates several products like Protect & Perfect Intense Advanced Night Cream and Restore & Renew Serum as High for dry skin, which helps deliver deep hydration and moisture.

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best choice, as Lovi rates it High for sensitive skin. Lift & Luminate Day Cream is another option, though Lovi rates it Average for sensitive skin.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Some individual products, such as Future Renew Damage Reversal Night Cream, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Day Cream, also show High fit for sensitive skin. Reviewers often mention skin irritation and adverse reactions as a drawback.

Is No7 good for skin with dark spots?

No7 is suitable for skin with dark spots, as Lovi rates several of its products like Pure Retinol Eye Cream, Protect & Perfect Intense Advanced Night Cream, and Future Renew Damage Reversal Night Cream High for this concern. Niacinamide may help reduce skin pigmentation and melanosome transfer, supporting a more even complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is No7 good for mature skin?

Yes, No7 is good for mature skin because the brand-focused routine rates Superior for dry skin and features products like Protect & Perfect Intense Advanced Night Cream with a Superior fit for mature skin. Studies show that ingredients like retinol help reduce signs of aging and stimulate collagen accumulation in aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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