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Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are two distinct skincare lines offering targeted solutions for diverse complexions. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin best, while the British brand is beloved for gentle moisturizers, makeup removers, cleansers, and toners thoughtfully incorporating niacinamide and glycerin to support acne-prone and mature skin. Both lines utilize niacinamide to reduce hyperpigmentation, though the former emphasizes heartleaf and hyaluronic acid for wrinkle reduction and blemish care, whereas the latter focuses on glycerin to improve skin hydration and barrier function.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

See multi-brand routine · 99% fit

Anua vs Simple routines for oily skin

See multi-brand routine · 95% fit

Anua vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Simple: which is better?

Both Anua and Simple are good options, as Lovi rates their routines as having equal fit levels across all skin types. Anua does better for brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin.

What is the difference between Anua and Simple?

Anua focuses on brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin. Reviewers note that the products on this page for Anua frequently feature brightening serums and glass skin glow toners, whereas Simple is known for gentle, sensitive-skin-friendly makeup removers.

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin based on the products on this page. Reviewers note that both brands offer equal levels of hydration and moisture.

Anua or Simple: which cleanser is better?

Both Anua and Simple feature cleansers on this page, but Anua stands out for having multiple options with high Lovi fit levels for acne-prone, oily, and combination skin types. Simple offers standard options like its Refreshing Facial Wash, which has lower Lovi fit levels for dry and dry sensitive skin on this page.

Which is more affordable, Anua or Simple?

Simple is more affordable, as reviewers often mention its lightweight and value-friendly moisturizers.

Which brand has more fragrance-free products, Anua or Simple?

Both Anua and Simple offer fragrance-free options, as every product on this page for both brands lists no fragrance in its ingredients.

What are the key differences in founding year and origin between Anua and Simple?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011.

How do the review themes compare regarding soothing redness between Anua and Simple?

Simple does better than Anua at soothing redness and sensitive skin. Reviewers often note that Simple products are gentle and friendly for sensitive skin, making them a strong choice for calming irritation.

Anua or Simple for oily skin?

Both Anua and Simple are a High fit for oily skin. Anua focuses its routines best on dry, oily, and oily acne-prone skin, while Simple offers good options like its Micellar Cleansing Water for oily skin.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin on this page. Reviewers note that Simple does better at soothing redness and sensitive skin.

Anua or Simple for acne-prone skin?

Both Anua and Simple fit acne-prone skin at an equal routine fit level on this page. Review themes show that Simple does better at soothing redness and sensitive skin, while Anua does better with brightening and dark spot fading.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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