🇮🇹Italy

Anua skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Anua's products on this page cover moisturizers, toners, serums, cleansers, and more, built around hyaluronic acid, heartleaf, and niacinamide. Anua products fit dry skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Niacinamide 10% + TXA 4% Serum highest; for skin with dark spots, the Green Lemon Vita C Blemish Serum; and for mature skin, the Heartleaf 77% Soothing Toner. Its key ingredients: hyaluronic acid lengthens the duration of wrinkle reduction and niacinamide decreases hyperpigmentation and increases skin lightness.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

This page covers some of the most popular Anua products; for the whole Anua range, with a fit score for every product, use the Lovi app.

Anua moisturizers

Anua toners and essences

People Say

★4.5Overall rating based on 56.6k+ reviews

Reviewers most often praise Anua for its ability to deliver glass skin, deep hydration, and effective soothing of redness and irritation. The most common complaints are breakouts and skin irritation.

Highlights

  • Brightening serums Mostly Mentioned
    • “Gives a nice healthy glow — PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Niacinamide 10% + TXA 4% Serum”
    • “fades dark spots — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Improves skin texture with serums Mostly Mentioned
    • “Skin feels super smooth — PEACH 70% NIACINAMIDE SERUM”
    • “pores visibly tightened — NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Reduction in texture from acne scarring. — Niacinamide 10% + TXA 4% Serum”
  • Soothing and barrier support in moisturizers Mostly Mentioned
    • “calmed my redness — Heartleaf 70% Intense Calming Cream”
    • “Calms down redness quickly — HEARTLEAF 70 DAILY LOTION”
    • “calm with zero irritation — PDRN Hyaluronic Acid Capsule 100 Serum”
  • Lightweight and fast-absorbing toners Often Mentioned
    • “Absorbs quickly without stickiness — Heartleaf 77% Soothing Toner”
    • “absorbs quickly — Rice 70 Glow Milky Toner”
    • “absorbs instantly — BHA 2% Gentle Exfoliating Toner”
  • Glass skin glow toners Often Mentioned
    • “glass-like glow — Rice 70 Glow Milky Toner”
    • “leaves skin looking flawless with a glowy finish — Peach 77 Niacin Essence Toner”
  • Gentle, non-irritating toners Often Mentioned
    • “didn't sensitize my skin — BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Heartleaf 77% Soothing Toner”
  • Causes breakouts Often Mentioned
    • “Wrecked my skin barrier — Heartleaf Pore Control Cleansing Oil”
    • “Broke me out. — Niacinamide 10% + TXA 4% Serum”
    • “caused closed comedones — Heartleaf Quercetin Pore Deep Cleansing Foam”
  • Sticky or tacky finish Sometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — BHA 2% Gentle Exfoliating Toner”
    • “leaves a tacky finish on my skin — Peach 77 Niacin Essence Toner”

Sources: lovi.care, iherb.com, oliveyoung.com, yesstyle.com, reddit.com, ulta.com, and more

Anua serums and treatments

Other Anua products

Questions and answers

Is Anua good for oily skin?

Yes, Anua is good for oily skin, as Lovi rates the Anua-focused routine High for oily skin. Reviewers often note that the brand's toners feel lightweight and fast-absorbing, helping to keep oily skin feeling calm and smooth.

Is Anua worth it?

Anua may be worth it for shoppers seeking gentle, fragrance-free skincare, as Lovi rates the brand-focused routines High for dry, oily, and sensitive skin. Reviewers note that the serums help brighten skin and improve texture, though some users mention that certain products may cause breakouts.

Which Anua cleanser is best for oily skin?

Lovi rates Heartleaf Quercetin Pore Deep Cleansing Foam as the best cleanser for oily skin among the Anua products on this page, followed by Heartleaf Succinic Moisture Cleansing Foam as High and Hyaluronic Acid Hydrating Gentle Foaming Cleanser as Average.

Does Anua cause breakouts?

Yes, shoppers frequently note that Anua products may cause breakouts. Reviewers often mention this reaction alongside positive feedback on soothing and brightening products.

Is Anua fragrance-free?

Yes, the Anua products on this page are fragrance-free as every item lists no fragrance in its ingredients. Reviewers frequently mention that these items remain gentle and non-irritating.

What are the key ingredients in Anua products?

The key ingredients found across the Anua products on this page include hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica.

Where can I buy Anua, and how much does it cost?

Lovi lists prices for the Anua products on this page ranging from fourteen euros and eighty-nine cents to forty euros, with most items priced between twenty euros and twenty-nine cents and twenty-five euros and twenty-nine cents at stores in Italy. Reviewers often mention these options as part of the brand's skincare selections available online.

What are good alternatives to Anua?

Lovi rates SKIN1004 as a good alternative, since its focused routines fit dry, sensitive, and other skin types at a Superior or High level. Other similar brands with pages on Lovi include Medicube, Beauty of Joseon, COSRX, Dr. Althea, and Some By Mi.

Anua vs SKIN1004: which is better?

Lovi rates SKIN1004 as Superior and Anua as High for dry and sensitive skin, while both brands rate High for oily, combination, and acne-prone skin.

Who owns Anua, and where is it from?

Anua is a Korean brand founded in 2019, owned by The Founders Inc..

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Is Anua cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Anua as cruelty-free.

Is Anua good for sensitive skin?

Lovi rates Anua High for sensitive skin. Reviewers often mention that the toners are gentle and non-irritating, and every product from the Anua products on this page lists no fragrance in its ingredients.

Which Anua sunscreen is best for sensitive skin?

Lovi rates Heartleaf Silky Moisture Sun Cream High for sensitive skin. This sunscreen helps shield sensitive skin while keeping it soft and calm.

Is Anua good for acne-prone skin?

Yes, Anua is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers frequently mention that its serums improve skin texture and its toners are gentle and non-irritating, though some note that products may cause breakouts.

Is Anua good for skin with dark spots?

Lovi rates Anua High for skin with dark spots. The Anua products on this page help improve dark spots using key ingredients like niacinamide and vitamin C.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Anua good for mature skin?

Yes, Anua is good for mature skin, and Lovi rates the Anua-focused routine High for this skin type. Reviewers mostly mention that the brand's brightening serums and moisturizers with barrier support help keep skin smooth and calm.

Research behind Anua's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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