Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Yes, Purito is good for oily skin. Lovi rates the Purito-focused routine High for oily skin, and the brand offers several lightweight, acne-safe moisturizers and high-performing toners and serums that suit this skin type well.
Is Purito worth it?
Purito is worth it for shoppers seeking gentle and lightweight moisturizers and serums that help soothe and calm the skin. Lovi rates the Purito-focused routine Superior for dry and sensitive skin. Additionally, every Purito product on this page is fragrance-free.
What are Purito's best products?
Purito's best products are the Centella Unscented Serum and the Daily Soft Touch Sunscreen, which both rate Superior for sensitive skin and dry skin. Reviewers often mention that these lightweight serums and calming moisturizers help keep skin soft and smooth without heavy finishes. Lovi rates the Purito-focused routines overall as Superior for dry skin, sensitive skin, and acne-prone skin.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts, as reviewers mostly mention that the brand's moisturizers are acne-safe. Lovi rates the Purito-focused routine Superior for acne-prone skin.
Is Purito fragrance-free?
Yes, every Purito product on this page lists no fragrance in its ingredients, keeping the range gentle and free of added scents.
What are the key ingredients in Purito products?
Purito uses key ingredients like centella asiatica extract to calm the skin, niacinamide to brighten dark spots, and panthenol to support the skin barrier.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
How do I build a Purito skincare routine?
To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner, followed by the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil as a first step, apply the Centella Unscented Serum, and lock it in with the Deep Sea Pure Water Cream. Once a week, add a nourishing mask into your evening routine before applying your serum and moisturizer.
Where can I buy Purito, and how much does it cost?
Purito products can be bought on this page in stores in Italy. Prices on this page range from €12.39 to €27.23, with most falling between €12.98 and €17.60.
What are good alternatives to Purito?
Similar brands with pages on Lovi that make good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
Purito vs SKIN1004: which is better?
Both Purito and SKIN1004 rate similarly across skin types, with Purito offering a Superior fit for dry, sensitive, and acne-prone skin and High fit for oily and combination skin. Lovi rates the Purito-focused routine as Superior for dry skin, sensitive skin, and acne-prone skin, and High for oily and combination skin.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is well suited for dry skin, which is one of the skin types the brand fits best. Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that the moisturizers are lightweight and soothing, helping to keep dry skin calm and comfortable.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is the best choice among the sunscreens on this page for sensitive skin, where Lovi rates it Superior.
Is Purito good for sensitive skin?
Yes, Purito fits sensitive skin very well as the brand-focused routine rates Superior for sensitive skin. Reviewers often mention its soothing and calming moisturizers, and the Purito products on this page list no fragrance.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for acne-prone skin?
Yes, Purito is well suited for acne-prone skin, as Lovi rates the brand-focused routine for acne-prone skin as Superior. Reviewers often mention that the brand provides acne-safe and barrier-supporting moisturizers, and the Centella Unscented Toner rates as Superior for this skin type.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Yes, Purito is good for skin with dark spots, with the Centella Unscented Toner, Centella Unscented Serum, and Daily Soft Touch Sunscreen all rating Superior for this skin type. Niacinamide and vitamin C in the formulas help brighten the skin and reduce pigmentation. Lovi rates the brand-focused routine High for skin with dark spots.
Is Purito good for mature skin?
Yes, Purito is good for mature skin, and Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers mostly mention that the brand offers gentle and lightweight serums that feel smooth. Additionally, topical ingredients such as vitamin C and niacinamide found in the range help support skin quality and address signs of aging.
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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