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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two gentle skincare brands offering thoughtful daily care for various complexions. The Korean brand, founded in 2017, relies on soothing formulas that suit dry and sensitive skin best, while the British brand, established in 1960, thoughtfully incorporates niacinamide and glycerin to suit acne-prone and mature skin best. Both provide reliable nourishment through beloved moisturizers, makeup removers, and other essentials, yet they differ in their heritage and targeted formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 95% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Simple: which is better?

Purito is better for sensitive and dry skin, where Lovi rates its routines as Superior, whereas Simple is better for value and affordable daily care. Purito is also well-liked for its lightweight and soothing formulas, while Simple is noted for gentle makeup removers.

What is the difference between Purito and Simple?

Purito offers a Superior routine fit for dry skin, sensitive skin, and dry sensitive skin, whereas Simple offers a High fit for those same skin types. Reviewers find that Purito is better for soothing and calming and for a lightweight and non-greasy texture, while Simple is better for gentle, sensitive-skin-friendly makeup removers, daily cleansing and hydration, and affordable price and value.

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Simple at High. Purito features soothing and calming moisturizers that reviewers mostly mention as helpful, whereas Simple reviewers sometimes note a lack of sufficient moisture.

Purito or Simple: which moisturizer is better?

Purito is better for moisturizers because Lovi rates its routine fit for dry skin as Superior compared to Simple at High. Reviewers note that Purito offers soothing and calming moisturizers with a lightweight texture, whereas Simple sometimes lacks sufficient moisture.

Which is more affordable, Purito or Simple?

Simple is more affordable, offering lightweight, value-friendly moisturizers. Lovi rates Simple as having good value, while reviewers note its affordable price and value.

Which brand has been around longer, Purito or Simple?

Simple has been around longer than Purito, having been founded in the United Kingdom in 1960 compared to Purito, which was founded in South Korea in 2017.

Do Purito and Simple products contain fragrance?

Every product from both Purito and Simple on this page lists no fragrance in its ingredients.

What are the key ingredients found across Simple products?

Simple features key ingredients such as niacinamide and glycerin across the products on this page. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Purito or Simple for oily skin?

Purito and Simple both offer a High fit for oily skin according to Lovi. Reviewers note that Purito products provide a lightweight and non-greasy texture.

Purito or Simple for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior fit rating from Lovi compared to Simple's High fit. Purito is frequently noted by reviewers for offering soothing and calming moisturizers, whereas Simple is sometimes associated with causing breakouts or irritations.

Purito or Simple for acne-prone skin?

For acne-prone skin, Lovi rates Purito as Superior while Simple is High. Purito features fragrance-free formulas with soothing Centella asiatica extract, which helps calm inflammation.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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