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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are established skincare brands offering gentle daily care through thoughtful formulations. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, while the British brand offers moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit acne-prone and mature skin best. Both brands differ in their specific targeted concerns and overall heritage, as Beauty of Joseon uses its ingredients to address acne, dark spots, and aging, whereas Simple utilizes its selections to care for acne, dark spots, and mature needs.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

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Beauty of Joseon vs Simple routines for oily skin

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Beauty of Joseon vs Simple routines for combination skin

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Questions and answers

Beauty of Joseon or Simple: which is better?

Both Beauty of Joseon and Simple fit most skin types at a High level, while Simple has a High routine fit for mature skin compared to Beauty of Joseon's Average fit. The products on this page help provide deep hydration and moisturization with key ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple both offer products on this page with no fragrance and feature key ingredients like niacinamide and glycerin. Beauty of Joseon stands out for its lightweight textures and fits dry, sensitive, and dark-spot skin best, while Simple is known for its affordable value and sensitive-skin makeup removers.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer a High routine fit for dry skin. The products on this page help deliver deep hydration and moisturization for dry skin using key ingredients like glycerin and hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon offers the Green Plum Refreshing Cleanser, which has a High fit for sensitive, oily, and dry skin on this page, while Simple features the Refreshing Facial Wash, which has an Average fit for acne-prone skin and a Low fit for dry skin. Both brands provide fragrance-free cleansers, but Beauty of Joseon's cleansers often feature unique textures and applications that help deliver a refreshing cleanse.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, offering a better price point and value according to reviewers.

Beauty of Joseon or Simple: which brand offers better makeup removers?

Simple offers better makeup removers, as reviewers frequently note their gentle, sensitive-skin-friendly formulas and effective daily makeup removal. The products on this page list no fragrance in their ingredients.

Which brand has been around longer, Beauty of Joseon or Simple?

Simple has been around longer, having been founded in the United Kingdom in 1960, whereas Beauty of Joseon was founded in South Korea in 2016.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer a High routine fit for oily skin. The products on this page help provide gentle daily care without added fragrance.

Beauty of Joseon or Simple: which moisturizer is better?

When choosing a moisturizer, Beauty of Joseon and Simple both offer options that fit dry skin at a High level and an Average level respectively, while every product on this page lists no fragrance in its ingredients. Reviewers note that Simple provides lightweight, value-friendly moisturizers, whereas Beauty of Joseon products on this page help deliver deep hydration and moisturization with key ingredients like Glycerin and Hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer High Lovi fit levels for sensitive skin across the products on this page. Reviewers note that Simple does better for gentle and non-irritating formulation, while Beauty of Joseon does better for lightweight texture.

Beauty of Joseon or Simple for acne-prone skin?

Both brands achieve a High routine fit for acne-prone skin on the products on this page. Beauty of Joseon helps with lightweight textures, while Simple offers value-friendly and gentle options, though both may cause breakouts according to some reviewer feedback.

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better than Beauty of Joseon, as Lovi rates Simple as High and Beauty of Joseon as Average for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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