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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best with options like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum. Simple is deeply loved for its gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners formulated with niacinamide and glycerin, suiting oily skin and mature skin best with choices like the Kind to Skin Soothing Facial Toner and Micellar Cleansing Water. While both brands use niacinamide and glycerin to improve wrinkles, reduce hyperpigmentation, increase hydration, and strengthen barrier function, they differ in their specific product types, targeted skin types, and additional star ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · CA$154.90 · 88% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · CA$271.73 · 87% fitBuy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · CA$214.83 · 86% fitBuy Beauty of Joseon routine · CA$177.86 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both Beauty of Joseon and Simple offer products on this page with an equal High routine fit level across all skin types. Beauty of Joseon features lightweight textures, whereas Simple provides a gentle and non-irritating formulation with a more affordable price point.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple both offer fragrance-free products, but Beauty of Joseon is known for lightweight textures while Simple stands out for being more affordable and providing gentle, non-drying formulations. When looking at Lovi fit levels, Beauty of Joseon works best for dry, sensitive, and dry sensitive skin, whereas Simple fits oily, mature, and combination skin best.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for dry skin. Beauty of Joseon uses key ingredients like hyaluronic acid to help improve skin quality and hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

Both Beauty of Joseon and Simple offer effective cleansers, but Beauty of Joseon is noted for providing a lightweight texture across the products on this page, while Simple is recognized for offering a gentle and non-irritating formulation and an affordable price point.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as it offers a better price point and value according to reviewers on the page.

Between Beauty of Joseon and Simple, which brand offers better makeup removal options?

Simple does better for effective makeup removal, offering gentle and sensitive-skin-friendly makeup removers that reviewers mostly mention for daily use.

How do the founding years and corporate owners of Beauty of Joseon and Simple compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011.

Which brand performs better for lightweight texture according to the review themes?

Beauty of Joseon performs better for lightweight texture compared to Simple.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer a high routine fit for oily skin, meaning either brand is a solid choice. Reviewers note that Beauty of Joseon provides a lightweight texture, while Simple is praised for its affordable price point and value.

Beauty of Joseon or Simple: which moisturizer is better?

Beauty of Joseon and Simple offer options like the Dynasty Cream and the Hydrating Light Moisturiser, and Lovi rates both brands with equal fit levels across all skin types. Ingredients like hyaluronic acid in these formulas help support skin moisture and overall skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer products for sensitive skin, with Lovi giving the routines for both brands a High fit for this skin type. Beauty of Joseon focuses best on dry sensitive skin, while Simple is noted for its gentle and non-irritating formulation.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple offer an equal High routine fit level for acne-prone skin. Reviewers note that both brands can occasionally cause breakouts and acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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