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Purito skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.

This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.

Other Purito products

People Say

★4.6Overall rating based on 15.6k+ reviews

Reviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.

Highlights

  • Lightweight moisturizers Mostly Mentioned
    • “absorbs instantly into skin — Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Deep Sea Pure Water Cream”
  • Soothing and calming moisturizers Mostly Mentioned
    • “calmed my redness immediately — Oat-in Calming Gel Cream”
    • “helped calm down my acne — Mighty Bamboo Panthenol Cream”
    • “calms down my redness immediately — Deep Sea Pure Water Cream”
  • Gentle and lightweight serums Mostly Mentioned
    • “calmed my redness instantly — Centella Unscented Serum”
    • “no stinging on sensitive skin — Centella Unscented Serum”
    • “absorbs immediately — Centella Unscented Serum”
  • Acne-safe and barrier-supporting moisturizers Mostly Mentioned
    • “fungal acne safe — Oat-in Calming Gel Cream”
    • “love that it has no scent — Oat-in Calming Gel Cream”
    • “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
  • Insufficient moisture in moisturizers Sometimes Noted
    • “skin felt tight after an hour — Oat-in Calming Gel Cream”
    • “incredibly drying for me — Mighty Bamboo Panthenol Cream”
    • “not moisturizing enough for winter — Deep Sea Pure Water Cream”
  • Serum performance and finish issues Sometimes Noted
    • “metallic scent — Pure Vitamin C Serum”
    • “turned brown quickly — Pure Vitamin C Serum”
    • “didn't see any difference — Centella Unscented Serum”

Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more

Questions and answers

Is Purito good for oily skin?

Purito is good for oily skin, as Lovi rates the Purito-focused routine Superior for oily skin. Reviewers mostly mention that the brand offers lightweight moisturizers, and every Purito product on this page lists no fragrance in its ingredients.

Is Purito worth it?

Purito is worth considering for dry and sensitive skin, as Lovi rates its brand-focused routines Superior for those skin types. Reviewers mostly mention that the moisturizers are lightweight, soothing, and calming, though some note occasional issues with moisture levels or finish.

What are Purito's best products?

Purito's best-performing products with a Superior fit across the widest range of skin types include the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Pure Vitamin C Serum. Lovi rates the Centella Unscented Serum as Superior for sensitive, mature, dry sensitive, dry, and acne-prone skin types.

Which Purito moisturizer is best for dry skin?

The best moisturizer for dry skin is the Deep Sea Pure Water Cream, which Lovi rates Superior for dry skin. The Oat-in Calming Gel Cream and the Mighty Bamboo Panthenol Cream are also available on this page.

Does Purito cause breakouts?

Purito is unlikely to cause breakouts, as reviewers mostly describe the brand's moisturizers as acne-safe and barrier-supporting. Lovi rates the Purito-focused routine Superior for acne-prone skin.

Is Purito fragrance-free?

Yes, every Purito product on this page lists no fragrance in its ingredients. Reviewers mostly mention that these moisturizers and serums are gentle and lightweight.

What are the key ingredients in Purito products?

Purito products frequently feature centella asiatica extract, niacinamide, and panthenol to help soothe skin, support the moisture barrier, and calm irritation. Additionally, many formulas include sodium hyaluronate and various plant oils to keep skin soft and hydrated.

Indian Journal of Pharmaceutical Sciences, 2016The British Journal of Dermatology, 2002

How do I build a Purito skincare routine?

To build a Purito routine for dry skin, start your morning with a cleanser, apply the Centella Unscented Toner, follow with the Deep Sea Pure Water Cream, and finish with an SPF. In the evening, use the From Green Cleansing Oil as a pre-cleanser, repeat with your cleanser and toner, apply the Centella Unscented Serum, and moisturize with the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine for dry skin as Superior.

Where can I buy Purito, and how much does it cost?

Purito products can be bought through the Lovi page from Canadian stores, with prices ranging from CA$22.39 to CA$51.73 and most falling between CA$23.51 and CA$35.99.

What are good alternatives to Purito?

Similar brands with pages on Lovi are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Among these, SKIN1004 offers brand-focused routines that rate Superior for dry skin, sensitive skin, combination skin, and acne-prone skin, and High for oily skin.

Purito vs SKIN1004: which is better?

Purito and SKIN1004 both rate Superior for dry, sensitive, and combination skin, while Purito rates Superior and SKIN1004 rates High for oily and acne-prone skin. Reviewers often mention that Purito offers lightweight, soothing, and barrier-supporting moisturizers.

Who owns Purito, and where is it from?

Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Is Purito cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.

Is Purito good for dry skin?

Yes, Purito is well-suited for dry skin, and Lovi rates the Purito-focused routine Superior for dry skin. Reviewers mostly mention that its moisturizers are lightweight and soothing, while the Purito products on this page list no fragrance.

Which Purito sunscreen is best for sensitive skin?

The Daily Soft Touch Sunscreen is the best choice, as Lovi rates it Superior for sensitive skin.

Is Purito good for sensitive skin?

Yes, Purito is well-suited for sensitive skin, as the Purito products on this page list no fragrance and reviewers frequently mention soothing and calming moisturizers. Lovi rates the Centella Unscented Serum Superior and the Daily Soft Touch Sunscreen Superior for sensitive skin.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for acne-prone skin?

Yes, Purito is well-suited for acne-prone skin, with the brand-focused routine rating Superior for this skin type. Reviewers often mention that Purito offers acne-safe and barrier-supporting moisturizers that help keep skin calm without feeling heavy.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for skin with dark spots?

Purito is a good option for skin with dark spots, as several of its serums and toners achieve high fit levels for this concern. Lovi rates the Centella Unscented Toner and Daily Soft Touch Sunscreen Superior for skin with dark spots, and topical niacinamide found in the range helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Purito good for mature skin?

Purito is a great choice for mature skin, as Lovi rates several products like the Centella Unscented Serum and the Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers frequently mention that the brand offers gentle, lightweight serums and soothing moisturizers that help calm the skin.

Journal of Cosmetic Dermatology, 2020Indian Journal of Pharmaceutical Sciences, 2016

Research behind Purito's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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