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No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for oily skin?

Yes, No7 is good for oily skin, as Lovi rates the No7-focused routine High for oily skin. Reviewers often mention that the products provide lightweight and fast-absorbing textures.

Is No7 worth it?

Yes, No7 is worth it for shoppers seeking effective anti-aging and deep hydration, as Lovi rates the brand's routines Superior for dry skin and High for oily, sensitive, combination, and acne-prone skin. Reviewers often mention great improvements in skin feel and deep moisture, though some note irritation and a lack of visible results.

What are No7's best products?

No7's best products are the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream, both of which Lovi rates Superior for mature skin. Reviewers often mention their deep moisture and line reduction.

Which No7 moisturizer is best for dry skin?

Protect & Perfect Intense Advanced Night Cream is the best choice among No7 moisturizers for dry skin, followed by Future Renew Damage Reversal Night Cream.

Does No7 cause breakouts?

No7 products on this page are unlikely to cause breakouts, as Lovi rates acne-prone skin High for the brand-focused routine and most serums and creams on the page have an Average or High fit for acne-prone skin.

Is No7 fragrance-free?

No, not all No7 products on this page are fragrance-free, as 3 of the 13 products include added fragrance while the rest list none.

What are the key ingredients in No7 products?

The key ingredients across No7 products include vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide helps reduce skin pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 routine for dry skin in the morning, apply a cleanser, hydrating toner, Protect & Perfect Intense Advanced Night Cream, and Protect & Perfect Intense Advanced Day Cream. In the evening, use a pre-cleanse, cleanser, Future Renew Damage Reversal Serum, and the night cream. Once a week, add a nourishing mask into that evening routine.

Where can I buy No7, and how much does it cost?

No7 products on this page can be bought at stores in Canada. Prices range from CA$33.08 to CA$67.21, with most items costing between CA$35.00 and CA$55.00.

What are good alternatives to No7?

Good alternatives to No7 with pages on Lovi include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi.

No7 vs BYOMA: which is better?

No7 and BYOMA are equally good for combination and acne-prone skin, as Lovi rates both brands High for those skin types. For dry skin, Lovi rates both routines as Superior.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for dry skin?

Yes, No7 is good for dry skin, and Lovi rates the No7-focused routine for dry skin Superior. Several No7 moisturizers and serums, such as Protect & Perfect Intense Advanced Night Cream and Future Renew Damage Reversal Serum, achieve High fit levels for dry skin.

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best choice, as Lovi rates it High for sensitive skin, followed by Lift & Luminate Day Cream which Lovi rates Average.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin. Reviewers sometimes note a radiant appearance, although skin irritation and adverse reactions are often mentioned.

Is No7 good for acne-prone skin?

Yes, No7 fits acne-prone skin well because Lovi rates the No7-focused routine High for acne-prone skin. Several No7 serums and eye products, including Restore & Renew Serum, achieve a High fit for acne-prone skin.

Is No7 good for skin with dark spots?

No7 helps with skin with dark spots because Lovi rates products like Pure Retinol Eye Cream and Protect & Perfect Intense Advanced Night Cream High for that skin type, and the brand uses niacinamide, which may reduce dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is No7 good for mature skin?

Yes, No7 is good for mature skin. Lovi rates the No7-focused routine Superior for dry skin and High for sensitive skin, and several products like Protect & Perfect Intense Advanced Night Cream earn a Superior fit level for mature skin. Retinol may help stimulate collagen and improve the signs of aging in mature skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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