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Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are two accessible skincare brands known for nurturing everyday routines with thoughtful formulations. The American brand launched in 2019 features moisture-binding serums and moisturizers with glycerin and hyaluronic acid that suit dry and dry sensitive skin best, whereas the British brand founded in 1960 offers gentle cleansers and soothing makeup removers with niacinamide and glycerin tailored for oily and mature skin. These distinct approaches allow both to address targeted concerns through specialized products like exfoliants, toners, and sunscreens.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

Buy Good Molecules routine · CA$190.71 · 92% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Good Molecules vs Simple routines for oily skin

Buy Good Molecules routine · CA$311.61 · 87% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

Good Molecules vs Simple routines for combination skin

Buy Good Molecules routine · CA$252.71 · 88% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules offers better value and results for dry and sensitive skin types, while Simple excels in gentle, sensitive-skin-friendly makeup removers. For overall skin texture and hydration, the products on this page from Good Molecules are rated Superior for dry, sensitive, and mature skin.

What is the difference between Good Molecules and Simple?

Good Molecules focuses on targeted serums and treatments with key ingredients like hyaluronic acid and niacinamide, while Simple specializes in gentle daily cleansers and micellar waters. Good Molecules achieves a superior routine fit for dry and sensitive skin, whereas Simple is best known for its gentle, sensitive-skin-friendly makeup removers.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Good Molecules or Simple for dry skin?

Good Molecules is a better fit for dry skin, where Lovi rates the brand as Superior compared to Simple at High. Reviewers note that Good Molecules offers affordable and hydrating moisturizers.

Good Molecules or Simple: which cleanser is better?

Good Molecules offers a superior cleanser routine for dry and sensitive skin on Lovi, while Simple excels in effective daily cleansing for general use. Reviewers note that Good Molecules is gentle and affordable, whereas Simple provides dependable makeup removal.

Which is more affordable, Good Molecules or Simple?

Good Molecules offers more affordable prices and great value compared to Simple. Reviewers frequently mention Good Molecules for its affordable and budget-friendly serums.

Which brand has been around longer, Good Molecules or Simple?

Simple has been around much longer, having been founded in the United Kingdom in 1960, whereas Good Molecules was founded more recently in the United States in 2019.

Good Molecules or Simple for oily skin?

For oily skin, Good Molecules and Simple perform equally well, as Lovi rates both brands at a High routine fit level on the products on this page. Reviewers note that Good Molecules offers lightweight and non-greasy serums, while Simple provides effective daily cleansing and lightweight moisturizers.

Good Molecules or Simple: which moisturizer is better?

Good Molecules offers superior fit levels for dry skin moisturizers compared to Simple, which has average ratings for its moisturizers. Good Molecules also stands out for its affordable and hydrating moisturizers, as well as lightweight and non-greasy textures.

Good Molecules or Simple for sensitive skin?

Good Molecules is a Superior fit for sensitive skin, whereas Simple is a High fit. Good Molecules is noted for offering very gentle serums.

Good Molecules or Simple for acne-prone skin?

Good Molecules fits acne-prone skin at a High level, while Simple also fits this skin type at a High level. Reviewers mention that the products on this page for Good Molecules help fade dark spots and improve skin texture, whereas Simple offers gentle, sensitive-skin-friendly makeup removers.

Good Molecules or Simple for dry sensitive skin?

Good Molecules is a better fit for dry sensitive skin, offering a Superior routine fit compared to Simple's High fit level. The products on this page for Good Molecules are well-liked by reviewers for being very gentle and hydrating.

Good Molecules or Simple for mature skin?

Good Molecules provides a Superior routine fit for mature skin, whereas Simple offers a High fit level. The products on this page for Good Molecules include options like Gentle Retinol Cream and Yerba Mate Wake Up Eye Gel, which helps improve skin texture and aging signs.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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